-
The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: ted
Intangible value?
This week we were delighted to have Ogilvy supremo Rory Sutherland come in and share his recent TED talk discussing advertising and intangible value. Rather than me spending the next couple of lines wax lyrical about the things he had … Continue reading
Posted in Advertising, Video
Tagged 2009, Advertising, Application, Creative, Flash, Global, Ogilvy, play, Poster, Rory Sutherland, ted, TED talks, Twitter, Video, Work
Leave a comment
Hanging up on loyalty
This week Marketing magazine has published a round-table report on brand loyalty within mobile telecoms providers. As one of the many slaves to Apple who clamoured for an iPhone as fast as my legs could carry me, I was, once … Continue reading
Posted in Uncategorized
Tagged 48 Hours, Advertising, Art, brand, Brands, experience, GLA, iPhone, Marketing, Products, ted
Leave a comment
Is this the worst film ever made?
We all love great films; Breakfast at Tiffany’s, Toy Story and of course the Star Wars trilogy to name just a few. There are also terrible films, you know, the ones that scrape the barrel for plot, like Catwoman and … Continue reading
Thinking beyond the letters
As the Festive Season fast approaches, unfortunately, if things continue on their current trajectory, it would appear that the famous ‘last posting date’ may have already passed. However, fret not, as deliveries of the important stuff – the parcels and … Continue reading
Posted in Brand Strategy, Brands, Business, Innovation, News
Tagged Application, Army, Art, brand, Business, Digital, Fashion, Future, GLA, History, Innovation, logo, Retail, Royal Mail, ted, trust
Leave a comment
50 penny for your thoughts
The reverse side of the UK’s new 50p piece, to commemorate the coming of the 2012 Olympics to London, features a crudely drawn high-jumper in mid-flight. By the standards to which we are generally accustomed, it’s a terrible piece of … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Design, Logos, Marketing, Strategy
Tagged 2009, 50 pence, 50p, Art, Bad, brand, Brands, Business, Coins, Conversation, Design, Designers, experience, Free, Fun, Google, haecceity, History, hypokeimenon, logo, Logos, London, Marketing, News, Olympic 50p piece, Olympics 2012, Paint, People, quiddity, ted, the National Gallery, Work
Leave a comment
The referee’s a banker!
The Partners has once again teamed up with Richard House Children’s Hospice, heading back into the City to flex their fundraising muscles with another fantastic event, the Richard House five-a-side football tournament. Aimed at naturally competitive City workers the idea … Continue reading
Mini Grand Tour
Don’t you just love Twitter. Follow a bunch of design companies and blogs and all of a sudden your open to a whole world of stuff that you wouldn’t normally see, plus you get to see it a good week … Continue reading
London: (anti) social media capital?
I was intrigued to read last week on The Telegraph website how London has been confirmed as being the ‘top city’ when it comes to social media. Twitter, Facebook and Digg have all confirmed that London has the highest level … Continue reading
Posted in Uncategorized
Tagged Art, Blog, Conversation, Digital, facebook, London, Music, People, play, Social Media, ted, Twitter
Leave a comment
No Bull
Last Sunday was the annual WPP 5-a-side Charity tournament, held at the hallowed ground of Wembley (well, Wembley Goals). It was our opportunity for Logomotive-Crossedcow, AKA the Bulls, AKA the Partners, to flex our leg muscles against the finest teams … Continue reading
Posted in The Partners
Tagged Art, brand, Charity, Flash, football, GLA, Jim Prior, logo, Marketing, People, ted, The Partners, WPP
Leave a comment
London’s burning
The GLA’s rather pompous idea that someone is going to create a brand for London is unrealistic, to say the least. London already has a brand. It has had one for 2000 years. There are some wide-reaching goals in the … Continue reading
Posted in Uncategorized
Tagged Architecture, Art, brand, Brief, Business, Design, experience, GLA, Identity, logo, London, Opinion, People, ted
2 Comments
