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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
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Tag Archives: ted
TEDxNewSt – The day
The day had finally arrived. After months of planning, TEDxNewSt was taking to the stage at the Deloitte New St Auditorium in Central London. Our CEO Jim Prior, Ogilvy’s Rory Sutherland and The Sound Agency’s Julian Treasure, were realising the … Continue reading
Posted in Brands
Tagged Haymarket, Ogilvy, ted, TEDx, TedxNewSt, The Partners, The Sound Agency
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“Don’t take no as an answer, take it as a question”
Yesterday I was lucky enough to be invited along to the latest TEDx event in London. As we’re arranging our own TEDx event in October – TEDxNewSt – I was interested to see, first hand and up close, how they … Continue reading
Posted in Business, Campaign, Charity, Environment, Innovation, Media, Technology, Video
Tagged change, conferences, ted, TEDx, TedxNewSt
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A big cheer (quick update)
How quickly one can fall from grace. Last weekend I had to get the train down to the coast once again, so armed with my vouchers from National Express I approached the ticket desk at London Liverpool Street and asked … Continue reading
Posted in Uncategorized
Tagged Art, brand, experience, London, National Express, ted, trains, vouchers
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No time like luxury watch time
Some years ago, I treated myself to a Rolex watch with some inheritance money. I had been working on a project with Rolex shortly before and had somewhat fallen for the allure and myth of the ‘Explorer II’. As it … Continue reading
Posted in Uncategorized
Tagged Art, brand, Customer relationship, Luxury, Luxury watches, Rolex, ted, Work
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A big cheer
It’s not often that I blog about someone having done something well (I am comfortable in my cranky, critical skin thank you) however I, uncomfortably, find myself in a position where I genuinely wish to offer praise and ‘props’ to … Continue reading
Posted in Brand Strategy, Branding, Brands, Business
Tagged Art, Bad, Blog, brand, experience, Flash, Fun, London, National Express, ted, trains, vouchers, Work
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Tiger, tiger
Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool. When Tiger Woods … Continue reading
All’s fare in love and transport
I recently had the pleasure of traveling North, and escaping the grime and congestion of London in favour of the…..errrr….grime and congestion of Manchester , in order to go and conduct a client presentation. When considering my journey, I flirted … Continue reading
An ill-informed post about b2c social media interactions and the legal issues therein
OK, so I say ill-informed as I’m not up to date on the latest UK legislation, my knowledge is a couple of years out of date, so please excuse me if this is utter guff, however something occurred to me … Continue reading
Posted in Advertising, Brand Strategy, Business, Campaign, Digital
Tagged Agency, Art, Business, experience, Fun, People, Social Media, ted, Tools, Twitter, Work
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Raging bull
I just wondered, in the wonderland of Twitter, if there was something deep and meaningful to be said about so many of the 19 million people that watched the X-Factor final last weekend now buying the RATM track. I was … Continue reading →