Tag Archives: Retail

First Impressions…

We know “the first impression” is the most important. We know about the power of branding and the importance of the brand message. So when an upscale pizza house decided to open a restaurant in the West Village (which is now … Continue reading

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True to its roots

Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading

Posted in Brand Identity, Brand Strategy, Branding, Brands, Business, Campaign, News | Tagged , , , , , , , , , , , , | Leave a comment