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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: News
iPad – the future of publishing?
After years of waiting, Apple and Steve Jobs have finally announced the worst best kept secret in gadget history – the iPad. Ever since Jobs and Co. created the iPhone, there has been intense speculation that Apple were going to … Continue reading
Posted in Digital, Experience Design, Innovation, Interactive, News, Product Design, Technology, User Experience, User Interface
Tagged Digital, experience, Future, Interactive, iPad, iPhone, iPod, News, Newspapers, Publishing
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All’s fare in love and transport
I recently had the pleasure of traveling North, and escaping the grime and congestion of London in favour of the…..errrr….grime and congestion of Manchester , in order to go and conduct a client presentation. When considering my journey, I flirted … Continue reading
50 penny for your thoughts
The reverse side of the UK’s new 50p piece, to commemorate the coming of the 2012 Olympics to London, features a crudely drawn high-jumper in mid-flight. By the standards to which we are generally accustomed, it’s a terrible piece of … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Design, Logos, Marketing, Strategy
Tagged 2009, 50 pence, 50p, Art, Bad, brand, Brands, Business, Coins, Conversation, Design, Designers, experience, Free, Fun, Google, haecceity, History, hypokeimenon, logo, Logos, London, Marketing, News, Olympic 50p piece, Olympics 2012, Paint, People, quiddity, ted, the National Gallery, Work
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Remember the name…
This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading
Britain’s Brand Talent
Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading
Sign of the times
The Partners New York office has been making a splash with their launch in the US, so much so that we even got a mention in the Media and Advertising section in the New York Times this week. With them … Continue reading
Posted in News, The Partners
Tagged 2009, Advertising, Art, Business, logo, New York, News, The Partners, Work
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Call to Arms
As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading
Posted in Brand Strategy, Campaign, Experience Design, Gaming, Interactive, Marketing
Tagged Army, Art, Campaign, Comment, Design, Doom, Experiential, Flash, Interactive, Jim Prior, Marketing, News, Opinion, People, play, ted, Video
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Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
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Creativity is not an option
The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading →