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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: logo
Really Good Book Explained
This week Rockport Publishers sent us a copy of their Really Good Packaging Explained book which is the second in a series following up upon Really Good Logos, Explained. The book showcases the favoured designs of four of the world’s … Continue reading
Thinking beyond the letters
As the Festive Season fast approaches, unfortunately, if things continue on their current trajectory, it would appear that the famous ‘last posting date’ may have already passed. However, fret not, as deliveries of the important stuff – the parcels and … Continue reading
Posted in Brand Strategy, Brands, Business, Innovation, News
Tagged Application, Army, Art, brand, Business, Digital, Fashion, Future, GLA, History, Innovation, logo, Retail, Royal Mail, ted, trust
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@the_partners is on Twitter
Finally after weeks of rumblings and misadventures, we are now on the site of the social networking site of the moment; Twitter. Why not follow us and say hello!
50 penny for your thoughts
The reverse side of the UK’s new 50p piece, to commemorate the coming of the 2012 Olympics to London, features a crudely drawn high-jumper in mid-flight. By the standards to which we are generally accustomed, it’s a terrible piece of … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Design, Logos, Marketing, Strategy
Tagged 2009, 50 pence, 50p, Art, Bad, brand, Brands, Business, Coins, Conversation, Design, Designers, experience, Free, Fun, Google, haecceity, History, hypokeimenon, logo, Logos, London, Marketing, News, Olympic 50p piece, Olympics 2012, Paint, People, quiddity, ted, the National Gallery, Work
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The referee’s a banker!
The Partners has once again teamed up with Richard House Children’s Hospice, heading back into the City to flex their fundraising muscles with another fantastic event, the Richard House five-a-side football tournament. Aimed at naturally competitive City workers the idea … Continue reading
No Bull
Last Sunday was the annual WPP 5-a-side Charity tournament, held at the hallowed ground of Wembley (well, Wembley Goals). It was our opportunity for Logomotive-Crossedcow, AKA the Bulls, AKA the Partners, to flex our leg muscles against the finest teams … Continue reading
Posted in The Partners
Tagged Art, brand, Charity, Flash, football, GLA, Jim Prior, logo, Marketing, People, ted, The Partners, WPP
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London’s burning
The GLA’s rather pompous idea that someone is going to create a brand for London is unrealistic, to say the least. London already has a brand. It has had one for 2000 years. There are some wide-reaching goals in the … Continue reading
Posted in Uncategorized
Tagged Architecture, Art, brand, Brief, Business, Design, experience, GLA, Identity, logo, London, Opinion, People, ted
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Big TED
I was at the TED Global conference in Oxford last week. Now, I’d love to be able to summarise the experience in a short post but I’m not sure that I can achieve that. Four days of virtually back-to-back talks, each … Continue reading
Posted in Uncategorized
Tagged conference, experience, Free, Global, ideas, logo, neuroscience, ted, Work
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Canned gold
This week saw the welcome return of our Creative Partner Greg Quinton. Whilst we’ve all been sitting gazing longingly at the sun through the studio window, Greg has been sunning it up in Cannes at the Cannes Design Lion awards … Continue reading
