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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: Jim Prior
No Bull
Last Sunday was the annual WPP 5-a-side Charity tournament, held at the hallowed ground of Wembley (well, Wembley Goals). It was our opportunity for Logomotive-Crossedcow, AKA the Bulls, AKA the Partners, to flex our leg muscles against the finest teams … Continue reading
Posted in The Partners
Tagged Art, brand, Charity, Flash, football, GLA, Jim Prior, logo, Marketing, People, ted, The Partners, WPP
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Britain’s Brand Talent
Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading
Call to Arms
As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading
Posted in Brand Strategy, Campaign, Experience Design, Gaming, Interactive, Marketing
Tagged Army, Art, Campaign, Comment, Design, Doom, Experiential, Flash, Interactive, Jim Prior, Marketing, News, Opinion, People, play, ted, Video
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The trust tussle
This week Media & Marketing magazine discussed the issue of trust. Brands need it, but do they have it? With the current economic climate clouding consumers trust in brands, how can this be successfully turned back around? Jim Prior was contacted … Continue reading
Selling out?
With Ben & Jerry’s under Unilever and Howies under Timberland perhaps it was only a matter of time before we saw reports of Innocent (the bastion of independent spirit) merging with corporate brand giants. This week Marketing magazine reports on … Continue reading
Creativity is not an option
The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading →