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	<title>THE CROSSED COW &#187; iPad</title>
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		<title>The forgotten interface</title>
		<link>http://www.thecrossedcow.com/2010/04/01/the-forgotten-interface/</link>
		<comments>http://www.thecrossedcow.com/2010/04/01/the-forgotten-interface/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 10:32:13 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Surface]]></category>

		<guid isPermaLink="false">http://www.thecrossedcow.com/?p=2122</guid>
		<description><![CDATA[This weekend thousands of people around the world will open up a shiny new iPad, heralded as THE user experience paradigm shift in computing in the last five years. I’m sure it will be awesome. Last night Microsoft UK held &#8230; <a href="http://www.thecrossedcow.com/2010/04/01/the-forgotten-interface/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>This weekend thousands of people around the world will open up a shiny new <a href="http://www.apple.com/uk/ipad/" target="_blank">iPad</a>, heralded as THE user experience paradigm shift in computing in the last five years. I’m sure it will be awesome.</p>
<p>Last night <a href="www.microsoft.com/en/gb/default.aspx" target="_blank">Microsoft UK</a> held and event, which I’ll admit I did not attend, where they demo’d a few Surface based applications. One I believe for Heathrow Terminal 5, and the other for First Direct. I have no Idea what these actually are, but can imagine given the brands involved. The only consumer facing surface application I have experienced myself, and believe to be the only one of its kind actually ‘in the wild’, is that developed by <a href="www.syzygy.co.uk/" target="_blank">Syzygy</a> for O2 Germany. It’s slick, and what you’d expect from an ‘in store’ experience.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="345" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=6099457&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=ffdb00&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="600" height="345" src="http://vimeo.com/moogaloop.swf?clip_id=6099457&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=ffdb00&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><span id="more-2122"></span>A few months back I sat through a demo of Surface technology by Microsoft themselves, it was nothing much more than the in ‘in the box’ apps, and some sweet moves using <a href="www.bing.com/maps/" target="_blank">Bing maps</a>. At the end of the demo I asked a fairly straightforward question about the future of the technology, but more specifically the hardware itself ‘When will I be able to buy this in Ikea embedded in a dining table for less than £500?’…. The MSFT guy responded with ‘Great question, I’ll get back to you’, needless to say we never spoke again. I think he thought I was slightly mental.</p>
<p>As I understand it, a Surface table costs about $14,000. If you have ever seen one they look like, and are the size of, one of the old school sit down arcade cabinets. In fact the form factor is almost identical, minus the control pad either end, obviously.  It’s not a real touch screen either, inside is a fairly standard PC and some cameras that actually track movement across ‘the surface’… arguably the device itself is still what one could class as ‘proof of concept’, and only in the domain of ‘ branded applications’ given the price tag.</p>
<p><img class="alignnone size-full wp-image-2124" title="microsoft_surface_inside" src="http://www.thecrossedcow.com/wp-content/images/2010/04/microsoft_surface_inside.jpg" alt="" width="420" height="322" /></p>
<p>Back to the iPad… As of this weekend the world will have access to a set of ‘mass market’ human computer interface  as never previously experienced:</p>
<p>Personal:</p>
<ul>
<li>The standard mouse and keyboard of the desktop / laptop</li>
<li>The touch based, ‘phone scale’ mobile interface of the iPhone &amp; Android</li>
<li>The touch based, ‘pad scale’ mobile interface of the iPad</li>
</ul>
<p>Shared:</p>
<ul>
<li>The communal ‘motion based’ game interface of the Wii</li>
<li>The mouse and keyboard / remote control of the TV connected EPC</li>
</ul>
<p>This troubles me. While I love my iPhone for my commute, playing Wii tennis with daughter,  and viewing my Flickr stream through my HD TV, my home based human computer interface still lacks. It lacks in that it is not a truly shared, accessible useful experience (yes internet through the TV is shared, but there is still only one mouse). The <a href="wii.nintendo.com/" target="_blank">Wii</a> IS communal, but as the usefulness of the platform is limited, as is the content, I’m discounting it.</p>
<p>Many an evening I have sat around my dining table, looking at one or two laptops, organising a holiday, a wedding, or some other complex family event. I’ll cut to the chase: Why can I not buy a table in <a href="www.ikea.com/" target="_blank">Ikea</a> with surface like technology built into it? Think of the experience. Think of how different such tasks would be. Think how different doing homework would be. Think how different planning a dinner party menu might be. Think how different planning a family holiday might be. Think how different breakfast might be. So OK, I don’t want a screen in front of me all day, nor do I necessarily want one while I’m eating my dinner, but that’s where this devices amazing range of accessories come in, like the iTable Cloth. Old school, but effective, and available in Ikea for £10.</p>
<p><a class="lightbox" title="dining-room35.jpg (550×550)" href="http://www.thecrossedcow.com/?attachment_id=2123"><img class="size-full wp-image-2123 alignnone" title="dining-room35.jpg (550×550)" src="http://www.thecrossedcow.com/wp-content/images/2010/04/dining-room35.jpg-550×550.jpg" alt="" width="500" height="359" /></a></p>
<p>So I would expect getting a device to the sub £500 price point would take some time. But it’s what we need, and it’s being ignored. It’s the opportunity someone needs to take. The dining table is THE perfect human computing form factor for the home. It can sit multiple people, it’s close range enough to type on if need be, to touch, yet long-range enough for ’sit back’ activities. It’s big enough to allow lots of people to touch at once. It’s big enough to do dual or quad ’split screen’. It’s timely, for breakfast news delivery. It’s in the ‘heart of the home’, the kitchen. It is perfect, but utterly forgotten.</p>
<p>Microsoft, this is Ingvar Kamprad, Ingvar Kamprad this is Microsoft.</p>
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		</item>
		<item>
		<title>iPad &#8211; the future of publishing?</title>
		<link>http://www.thecrossedcow.com/2010/01/29/ipad-the-future-of-publishing/</link>
		<comments>http://www.thecrossedcow.com/2010/01/29/ipad-the-future-of-publishing/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:33:53 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[User Interface]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.thecrossedcow.com/?p=1732</guid>
		<description><![CDATA[After years of waiting, Apple and Steve Jobs have finally announced the worst best kept secret in gadget history &#8211; the iPad. Ever since Jobs and Co. created the iPhone, there has been intense speculation that Apple were going to &#8230; <a href="http://www.thecrossedcow.com/2010/01/29/ipad-the-future-of-publishing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-1733" title="ipad" src="http://www.thecrossedcow.com/wp-content/images/ipad-295x295.jpg" alt="" width="295" height="295" />After years of waiting, Apple and <a href="http://en.wikipedia.org/wiki/Steve_Jobs" target="_blank">Steve Jobs</a> have finally announced the worst best kept secret in gadget history &#8211; the <a href="http://www.apple.com/ipad/" target="_blank">iPad</a>.</p>
<p>Ever since Jobs and Co. created the iPhone, there has been intense speculation that <a href="http://www.apple.com" target="_blank">Apple</a> were going to re-invent the <a href="http://en.wikipedia.org/wiki/Newton_(platform)" target="_blank">Newton</a>, with all kind of rumours about what the device would be and what it would be capable of.</p>
<p>For those of you that have been living in a bunker, the iPad is what Apple describes as a bridge between the world of the smartphone and the laptop — a third &#8216;mobile&#8217; space that sits between the two. Indeed, at first glance, the iPad looks nothing more than a giant <a href="http://www.apple.com/iphone/" target="_blank">iPhone</a> — it features the same glass multi-touch display (albeit a huge one at 9 1/2 inches), the same buttons – it can even run the same applications.</p>
<p>So many are wondering, well, what&#8217;s the difference; &#8220;Why do I need one of these shiny new toys when I have an iPhone and a laptop?… I was expecting an all-singing and dancing device that could read my thoughts and intiate command for me on the impulse of a brain wave! …This isn&#8217;t the JesusPad I wanted!&#8221; Yes, many of these points are true. But what people are forgetting to remember is that content is king, and just like the iPhone and the <a href="www.apple.com/itunes/" target="_blank">iPod</a> before it, if the content is good, (in the case of the iPod; huge libaries of mp3&#8242;s versus a cd, and the iPhone with the app store full of entertainment and usefulness), then it will be a must-have product.</p>
<p>So let&#8217;s look at the killer app, and with a screen this size, it has to be publishing — anything from books to newspapers and magazines. Both <a href="http://www.sony.co.uk/hub/reader-ebook" target="_blank">Sony</a> and <a href="http://www.amazon.co.uk/" target="_blank">Amazon</a> (with the <a href="http://www.amazon.com/gp/product/B0015T963C?amp%3Brw%5Fabsolute=y" target="_blank">Kindle</a>) have made significant inroads in to this new area with eBook readers: devices that are like carrying whole libaries in the space of a paperback. But these devices look a generation old compared to the user experience of the iPad – <a href="http://www.engadget.com/2010/01/27/apple-ipad-first-hands-on/" target="_blank">gimicky it may look</a>, but simply turning and flicking a page on the iPad instantly feels more real. The printed book is all good and well, but it&#8217;s in the magazine and newspaper area where this product will excel. Take a look at this digital version of the <a href="SI.com" target="_blank">Sports Illustrated</a> magazine and try to say to yourself that you&#8217;d rather have a traditional magazine:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube-nocookie.com/v/ntyXvLnxyXk&amp;hl=en_US&amp;fs=1&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube-nocookie.com/v/ntyXvLnxyXk&amp;hl=en_US&amp;fs=1&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>It&#8217;s been forecast for many years that the &#8216;death of print&#8217; cometh. Maybe with the iPad and devices like it, we&#8217;re at the beginning to this new era. This fuzing of new-media and traditional print publishing into a new and interactive form is going to be exciting for both consumers and designers alike, hopefully reigniting what is a shrinking industry. Take a look at this concept video for a product called Mag+ by <a href="http://www.bonnier.com/en/content/digital-magazines-bonnier-mag-prototype" target="_blank">Bonnier R&amp;D</a> and their digital design partners BERG &#8211; it shows off the potential experience for what a product like the iPad can deliver:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="338" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8220802&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="600" height="338" src="http://vimeo.com/moogaloop.swf?clip_id=8220802&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>No doubt the iPad will open the flood gates to millions of copycat tablet computers, all hoping to do the same thing. Will I be getting one? Well, I&#8217;ve always said; never buy the first gen of any Apple product; but if content as rich as this comes out, I might have to change my mind.</p>
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