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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: Global
Intangible value?
This week we were delighted to have Ogilvy supremo Rory Sutherland come in and share his recent TED talk discussing advertising and intangible value. Rather than me spending the next couple of lines wax lyrical about the things he had … Continue reading
Posted in Advertising, Video
Tagged 2009, Advertising, Application, Creative, Flash, Global, Ogilvy, play, Poster, Rory Sutherland, ted, TED talks, Twitter, Video, Work
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Big TED
I was at the TED Global conference in Oxford last week. Now, I’d love to be able to summarise the experience in a short post but I’m not sure that I can achieve that. Four days of virtually back-to-back talks, each … Continue reading
Posted in Uncategorized
Tagged conference, experience, Free, Global, ideas, logo, neuroscience, ted, Work
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‘Local’ design
Suzan Dann, our intrepid culture-vulture has nominated herself to inspire us, every fortnight, with design that has impressed her on her travels around the globe. Her first reportage comes from the Fragrant Harbour itself – Hong Kong. It was there … Continue reading
plinky-plonky music
So you might have heard of and seen one of these Yamaha TENORI-ON machines (in fact Nathan blogged about Little Boot’s rendition of Hot Chip’s Ready for the floor a while back now) the new instrument that mixes musical beats … Continue reading
Posted in Interactive, Music, Technology, User Experience
Tagged 2009, Art, Blog, Creative, Design, Flash, Global, Interactive, Music, play, ted
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The trust tussle
This week Media & Marketing magazine discussed the issue of trust. Brands need it, but do they have it? With the current economic climate clouding consumers trust in brands, how can this be successfully turned back around? Jim Prior was contacted … Continue reading
Selling out?
With Ben & Jerry’s under Unilever and Howies under Timberland perhaps it was only a matter of time before we saw reports of Innocent (the bastion of independent spirit) merging with corporate brand giants. This week Marketing magazine reports on … Continue reading
New Generation or Next Generation?
Scour across the interweb and you’ll read lots of comments on blogs about the new design for massive super-global brand Pepsi: people love it, people hate it, but what ever you think, they’ve probably spent long and hard coming up … Continue reading
Posted in Advertising, Brand Identity, Branding, Brands, Logos
Tagged Blog, brand, Branding, Comment, Design, Global, People, Pepsi
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Preston Profiles – Robert Ball
Our Design director from t’north Robert Ball has been featured as part of the Preston Profiles feature on design blog The Disciples of Design.