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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: GLA
Hanging up on loyalty
This week Marketing magazine has published a round-table report on brand loyalty within mobile telecoms providers. As one of the many slaves to Apple who clamoured for an iPhone as fast as my legs could carry me, I was, once … Continue reading
Posted in Uncategorized
Tagged 48 Hours, Advertising, Art, brand, Brands, experience, GLA, iPhone, Marketing, Products, ted
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Thinking beyond the letters
As the Festive Season fast approaches, unfortunately, if things continue on their current trajectory, it would appear that the famous ‘last posting date’ may have already passed. However, fret not, as deliveries of the important stuff – the parcels and … Continue reading
Posted in Brand Strategy, Brands, Business, Innovation, News
Tagged Application, Army, Art, brand, Business, Digital, Fashion, Future, GLA, History, Innovation, logo, Retail, Royal Mail, ted, trust
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No Bull
Last Sunday was the annual WPP 5-a-side Charity tournament, held at the hallowed ground of Wembley (well, Wembley Goals). It was our opportunity for Logomotive-Crossedcow, AKA the Bulls, AKA the Partners, to flex our leg muscles against the finest teams … Continue reading
Posted in The Partners
Tagged Art, brand, Charity, Flash, football, GLA, Jim Prior, logo, Marketing, People, ted, The Partners, WPP
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London’s burning
The GLA’s rather pompous idea that someone is going to create a brand for London is unrealistic, to say the least. London already has a brand. It has had one for 2000 years. There are some wide-reaching goals in the … Continue reading
Posted in Uncategorized
Tagged Architecture, Art, brand, Brief, Business, Design, experience, GLA, Identity, logo, London, Opinion, People, ted
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Come rain or shine
There are somethings that you can guarantee about a British summer; Glastonbury will turn into a mud bath, there will be a hose-pipe band and Wimbledon will run into a third week. So far, none of these have come true. … Continue reading
Posted in Posters
Tagged Application, Art, facebook, Flash, GLA, People, play, Poster, Summer Party, ted, Work
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Team TP did it!
At around 10am yesterday morning (after a lengthy wait gathered like cattle on Piccadilly) we, and 26,000 others, all shot off over the start line and ran our little legs ragged. Despite some unplanned toilet breaks and the glare of … Continue reading
Agent J
Last night, with brain cells pumped, we took part in the second McNaughton’s Paper Pub Quiz, held this time at Ball Brothers in the City of London. Twelve design agencies took part to see who had the best nerdy glasses, … Continue reading
The albums of 2008
So here we are at the start of 2009: a great time indeed to reflect on the previous year and more importantly what tunes we’ve been listening to. But before I run down our definitive top ten list, I thought … Continue reading
