Tag Archives: Experiential

Call to Arms

As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading

Posted in Brand Strategy, Campaign, Experience Design, Gaming, Interactive, Marketing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Taking it outside

So a while ago we did a campaign for the National Gallery called the Grand Tour, based on the simple idea of taking art to the people, rather than the other way round. So it’s nice to see a similar … Continue reading

Posted in Architecture, Art, Design, Environment, Exhibition, Interactive, Technology | Tagged , , , , , , , , , , , , , | Leave a comment