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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: experience
iPad – the future of publishing?
After years of waiting, Apple and Steve Jobs have finally announced the worst best kept secret in gadget history – the iPad. Ever since Jobs and Co. created the iPhone, there has been intense speculation that Apple were going to … Continue reading
Posted in Digital, Experience Design, Innovation, Interactive, News, Product Design, Technology, User Experience, User Interface
Tagged Digital, experience, Future, Interactive, iPad, iPhone, iPod, News, Newspapers, Publishing
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A big cheer (quick update)
How quickly one can fall from grace. Last weekend I had to get the train down to the coast once again, so armed with my vouchers from National Express I approached the ticket desk at London Liverpool Street and asked … Continue reading
Posted in Uncategorized
Tagged Art, brand, experience, London, National Express, ted, trains, vouchers
2 Comments
Coke’s Happiness Machine
A really lovely experience idea from Coca-cola. Just wish they’d been having ideas like this in the days when I was at university. Coke / Coca-Cola – The Happiness machine – (2010) 2:00 (USA) Via Adland TV
Posted in Uncategorized
Tagged adland, Application, brand, Coca-Cola, experience, Flash, Fun, happiness, ideas, play, Tools, Video, Viral
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A big cheer
It’s not often that I blog about someone having done something well (I am comfortable in my cranky, critical skin thank you) however I, uncomfortably, find myself in a position where I genuinely wish to offer praise and ‘props’ to … Continue reading
Posted in Brand Strategy, Branding, Brands, Business
Tagged Art, Bad, Blog, brand, experience, Flash, Fun, London, National Express, ted, trains, vouchers, Work
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An ill-informed post about b2c social media interactions and the legal issues therein
OK, so I say ill-informed as I’m not up to date on the latest UK legislation, my knowledge is a couple of years out of date, so please excuse me if this is utter guff, however something occurred to me … Continue reading
Posted in Advertising, Brand Strategy, Business, Campaign, Digital
Tagged Agency, Art, Business, experience, Fun, People, Social Media, ted, Tools, Twitter, Work
2 Comments
Hanging up on loyalty
This week Marketing magazine has published a round-table report on brand loyalty within mobile telecoms providers. As one of the many slaves to Apple who clamoured for an iPhone as fast as my legs could carry me, I was, once … Continue reading
Posted in Uncategorized
Tagged 48 Hours, Advertising, Art, brand, Brands, experience, GLA, iPhone, Marketing, Products, ted
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50 penny for your thoughts
The reverse side of the UK’s new 50p piece, to commemorate the coming of the 2012 Olympics to London, features a crudely drawn high-jumper in mid-flight. By the standards to which we are generally accustomed, it’s a terrible piece of … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Design, Logos, Marketing, Strategy
Tagged 2009, 50 pence, 50p, Art, Bad, brand, Brands, Business, Coins, Conversation, Design, Designers, experience, Free, Fun, Google, haecceity, History, hypokeimenon, logo, Logos, London, Marketing, News, Olympic 50p piece, Olympics 2012, Paint, People, quiddity, ted, the National Gallery, Work
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London’s burning
The GLA’s rather pompous idea that someone is going to create a brand for London is unrealistic, to say the least. London already has a brand. It has had one for 2000 years. There are some wide-reaching goals in the … Continue reading
Posted in Uncategorized
Tagged Architecture, Art, brand, Brief, Business, Design, experience, GLA, Identity, logo, London, Opinion, People, ted
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Travelling to the future
At 8.30am this morning I was in the studio. In itself unremarkable, but at 7am I was having breakfast on the beach, 85 miles away, in East Sussex. Nope, I haven’t learned to fly, but I think I’ve discovered the … Continue reading
Posted in Uncategorized
Tagged Art, Bad, brand, brand experience, Business, experience, Future, high speed rail, ideas, London, St. Pancras, trains, tube
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Big TED
I was at the TED Global conference in Oxford last week. Now, I’d love to be able to summarise the experience in a short post but I’m not sure that I can achieve that. Four days of virtually back-to-back talks, each … Continue reading
Posted in Uncategorized
Tagged conference, experience, Free, Global, ideas, logo, neuroscience, ted, Work
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