-
The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: Comment
Creativity is not an option
The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading
Preston Profiles – Robert Ball
Our Design director from t’north Robert Ball has been featured as part of the Preston Profiles feature on design blog The Disciples of Design.
Posted in Portfolio, The Partners
Tagged 2008, 2009, Advertising, Advice, Art, Black, Blog, Books, brand, Branding, Campaign, cards, Comment, Creative, D&AD, DandAD, Design, Digital, Education, experience, Flash, Flickr, Free, Fun, Global, Graduate, Graffiti, Grand Tour, ideas, logo, London, New York, Paint, People, Portfolio, Poster, Robert Ball, Sculpture, Student, Students, ted, the National Gallery, The Partners, Thrislington, Work
Leave a comment
Britain’s Brand Talent
Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading
Call to Arms
As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading
Posted in Brand Strategy, Campaign, Experience Design, Gaming, Interactive, Marketing
Tagged Army, Art, Campaign, Comment, Design, Doom, Experiential, Flash, Interactive, Jim Prior, Marketing, News, Opinion, People, play, ted, Video
Leave a comment
The trust tussle
This week Media & Marketing magazine discussed the issue of trust. Brands need it, but do they have it? With the current economic climate clouding consumers trust in brands, how can this be successfully turned back around? Jim Prior was contacted … Continue reading
Selling out?
With Ben & Jerry’s under Unilever and Howies under Timberland perhaps it was only a matter of time before we saw reports of Innocent (the bastion of independent spirit) merging with corporate brand giants. This week Marketing magazine reports on … Continue reading
New Generation or Next Generation?
Scour across the interweb and you’ll read lots of comments on blogs about the new design for massive super-global brand Pepsi: people love it, people hate it, but what ever you think, they’ve probably spent long and hard coming up … Continue reading
Posted in Advertising, Brand Identity, Branding, Brands, Logos
Tagged Blog, brand, Branding, Comment, Design, Global, People, Pepsi
Leave a comment
Laboratory
After the success of our make-it-yourself catalogue for last year’s Jerwood show ‘an experiment in collaboration’ (featured in the Creative Review annual, Design Week Awards runner up and winner of a Platinum award at Graphis) we were asked to make a … Continue reading →