THE CROSSED COW » Coca-Cola http://www.thecrossedcow.com Blog from brand consultants The Partners. Wed, 01 Feb 2012 17:03:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Coke’s Happiness Machine http://www.thecrossedcow.com/2010/01/15/cokes-happiness-machine/ http://www.thecrossedcow.com/2010/01/15/cokes-happiness-machine/#comments Fri, 15 Jan 2010 09:57:23 +0000 Helen http://www.thecrossedcow.com/2010/01/15/cokes-happiness-machine/ A really lovely experience idea from Coca-cola. Just wish they’d been having ideas like this in the days when I was at university.

Via Adland TV

]]> http://www.thecrossedcow.com/2010/01/15/cokes-happiness-machine/feed/ 1 Selling out? http://www.thecrossedcow.com/2009/03/13/selling-out/ http://www.thecrossedcow.com/2009/03/13/selling-out/#comments Fri, 13 Mar 2009 14:34:19 +0000 Kevin http://www.thecrossedcow.com/?p=850 Continue reading →]]> With Ben & Jerry’s under Unilever and Howies under Timberland perhaps it was only a matter of time before we saw reports of Innocent (the bastion of independent spirit) merging with corporate brand giants.

This week Marketing magazine reports on the fact that Innocent are allegedly in talks with Coca-Cola. The smoothie manufacturer seems to be planning to sell off a stake of its business to the global brand monolith. Could this be a good tactical move for the Innocent brand, or is it merely all about the money?

Jim Prior was asked to comment on whether he thought it was a good move for the brand. Read the article, in full, here.

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