-
The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: Campaign
Mini Grand Tour
Don’t you just love Twitter. Follow a bunch of design companies and blogs and all of a sudden your open to a whole world of stuff that you wouldn’t normally see, plus you get to see it a good week … Continue reading
True to its roots
Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading
Everyone starts somewhere
Last Thursday saw the final Presidents lecture and, for me, it was a pretty good way to end. The talk was an opportunity to hear the stories from those of various creative sectors and how they got to where they … Continue reading
Britain’s Brand Talent
Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading
Call to Arms
As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading
Posted in Brand Strategy, Campaign, Experience Design, Gaming, Interactive, Marketing
Tagged Army, Art, Campaign, Comment, Design, Doom, Experiential, Flash, Interactive, Jim Prior, Marketing, News, Opinion, People, play, ted, Video
Leave a comment
Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
1 Comment
Want it!
Fashion is all about timing. SAKS FIFTH AVENUE just launched this years ‘WANT IT!’ campaign with graphics created by Shepard Fairey (creator of The Obama Poster) on the day of Obama’s inauguration. We also know how long it takes to … Continue reading
Compare the Meerkat
Lovely little campaign by VCCP for Comparethemarket.com: CompareTheMeerkat, (even though the web site is a little Mahir / Borat shall we say)
Taking it outside
So a while ago we did a campaign for the National Gallery called the Grand Tour, based on the simple idea of taking art to the people, rather than the other way round. So it’s nice to see a similar … Continue reading
Posted in Architecture, Art, Design, Environment, Exhibition, Interactive, Technology
Tagged Art, Blog, Campaign, Design, Digital, exhibitions, Experiential, Grand Tour, History, Interactive, museums, People, ted, the National Gallery
Leave a comment
Preston Profiles – Robert Ball
Our Design director from t’north Robert Ball has been featured as part of the Preston Profiles feature on design blog The Disciples of Design.