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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: Business
The learning curve
This week’s Design Week Magazine, includes a insightful article about ex-TP designer Dana Robertson and about his new start up design business Neon. After graduating from Norwich School of Art and Design (now known as Norwich University College of the … Continue reading
Posted in Design, Graphic Design
Tagged Agency, Art, Brief, Business, Creative, Dana, Design, Design Week, Friends, Identity, Neon, Norwich School, Start up, ted, The Partners
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Sign of the times
The Partners New York office has been making a splash with their launch in the US, so much so that we even got a mention in the Media and Advertising section in the New York Times this week. With them … Continue reading
Posted in News, The Partners
Tagged 2009, Advertising, Art, Business, logo, New York, News, The Partners, Work
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It’s all in how you say it
We had Ben Afia (brilliant Tone of Voice specialist) in last night demonstrating how tone of voice in writing can be defined and then applied. Since doing is better than just listening, we all rolled up our sleeves and rewrote … Continue reading
“brands are part of the conversation”
Our friends at We Are Social are attending LeWeb’08 in Paris at the moment: “it is clear that L’Oréal have learned a lot over the past few years and it’s actually quite refreshing to hear brands such as L’Oréal talking … Continue reading
Posted in Advertising, Agency, Brand Strategy, Branding, Brands, Business, Marketing, Social Media, User Experience
Tagged 2008, Agency, Art, Blog, brand, brand experience, Branding, Brands, Business, Conversation, Digital, experience, Social Media
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The Media is Dying, on Twitter
Sorry but this is just depressing. I use Twitter on a daily basis, but personaly I’m begining to question it’s value due to the anxiety it induces. Maybe I follow people I shouldn’t. Why are they always doing stuff I’m … Continue reading
Posted in Activism, Agency, Business, Social Media
Tagged Agency, Business, News, People, Social Media, ted, Twitter
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Branding Tech Startups
So I’m keen to talk to people in the Tech Startup space about Branding. Questions like: How important is your Brand? How did you come up with it? How much do you spend on it? Do you see it evolving … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Digital, Technology
Tagged Art, brand, Branding, Brands, Business, Digital, logo, People, Products, Technology, ted
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Selling out?
With Ben & Jerry’s under Unilever and Howies under Timberland perhaps it was only a matter of time before we saw reports of Innocent (the bastion of independent spirit) merging with corporate brand giants. This week Marketing magazine reports on … Continue reading →