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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: Business
An ill-informed post about b2c social media interactions and the legal issues therein
OK, so I say ill-informed as I’m not up to date on the latest UK legislation, my knowledge is a couple of years out of date, so please excuse me if this is utter guff, however something occurred to me … Continue reading
Posted in Advertising, Brand Strategy, Business, Campaign, Digital
Tagged Agency, Art, Business, experience, Fun, People, Social Media, ted, Tools, Twitter, Work
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Is this the worst film ever made?
We all love great films; Breakfast at Tiffany’s, Toy Story and of course the Star Wars trilogy to name just a few. There are also terrible films, you know, the ones that scrape the barrel for plot, like Catwoman and … Continue reading
Thinking beyond the letters
As the Festive Season fast approaches, unfortunately, if things continue on their current trajectory, it would appear that the famous ‘last posting date’ may have already passed. However, fret not, as deliveries of the important stuff – the parcels and … Continue reading
Posted in Brand Strategy, Brands, Business, Innovation, News
Tagged Application, Army, Art, brand, Business, Digital, Fashion, Future, GLA, History, Innovation, logo, Retail, Royal Mail, ted, trust
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50 penny for your thoughts
The reverse side of the UK’s new 50p piece, to commemorate the coming of the 2012 Olympics to London, features a crudely drawn high-jumper in mid-flight. By the standards to which we are generally accustomed, it’s a terrible piece of … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Design, Logos, Marketing, Strategy
Tagged 2009, 50 pence, 50p, Art, Bad, brand, Brands, Business, Coins, Conversation, Design, Designers, experience, Free, Fun, Google, haecceity, History, hypokeimenon, logo, Logos, London, Marketing, News, Olympic 50p piece, Olympics 2012, Paint, People, quiddity, ted, the National Gallery, Work
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London’s burning
The GLA’s rather pompous idea that someone is going to create a brand for London is unrealistic, to say the least. London already has a brand. It has had one for 2000 years. There are some wide-reaching goals in the … Continue reading
Posted in Uncategorized
Tagged Architecture, Art, brand, Brief, Business, Design, experience, GLA, Identity, logo, London, Opinion, People, ted
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Travelling to the future
At 8.30am this morning I was in the studio. In itself unremarkable, but at 7am I was having breakfast on the beach, 85 miles away, in East Sussex. Nope, I haven’t learned to fly, but I think I’ve discovered the … Continue reading
Posted in Uncategorized
Tagged Art, Bad, brand, brand experience, Business, experience, Future, high speed rail, ideas, London, St. Pancras, trains, tube
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True to its roots
Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading
The Best Job In the World?
To encourage young designers from schools and colleges, our Creative Partner Greg Quinton was recently asked by D&AD to provide some pearls of wisdom in a personal take on having a career in design: You may have seen all the … Continue reading
Posted in Agency, Architecture, Branding, Design, Graphic Design, Portfolio, The Partners
Tagged 2009, Advice, Art, Business, careers, Creative, D&AD, DandAD, Design, Designers, Education, experience, Free, Graduate, Greg Quinton, People, play, Quinton, Shops, ted, The Partners, Work
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Creativity is not an option
The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading
Tiger, tiger
Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool. When Tiger Woods … Continue reading →