-
The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: Brief
London’s burning
The GLA’s rather pompous idea that someone is going to create a brand for London is unrealistic, to say the least. London already has a brand. It has had one for 2000 years. There are some wide-reaching goals in the … Continue reading
Posted in Uncategorized
Tagged Architecture, Art, brand, Brief, Business, Design, experience, GLA, Identity, logo, London, Opinion, People, ted
2 Comments
My talk at the recent D&AD pub night
A couple of weeks ago I participated in a D&AD pub night held at the Hoxton Pony, called: An Apple A Day: Technology in design. The D&AD pub nights are informal presentations by designers to designers, based around a particular topic, … Continue reading
Posted in Branding, Design, Digital, Graphic Design, Technology
Tagged 2009, Art, brand, Brief, D&AD, DandAD, Design, Designers, Digital, Education, experience, Lectures, People, pub night, Technology, ted, Video
Leave a comment
ISTD 2009
Friday night saw The Partners host the ISTD (International Society of Typographic Designers) Student Awards for the third time in as many years. The awards night celebrates the end of a long, tough journey for each of the students involved, … Continue reading
Posted in Awards, Design, Graphic Design
Tagged 2008, 2009, Alan Kitching, Art, Awards, Brief, Creative, Design, Designers, Flash, Free, ISTD, People, Student, Student awards, Students, ted, The Partners, Typography, Work
Leave a comment
The learning curve
This week’s Design Week Magazine, includes a insightful article about ex-TP designer Dana Robertson and about his new start up design business Neon. After graduating from Norwich School of Art and Design (now known as Norwich University College of the … Continue reading
Posted in Design, Graphic Design
Tagged Agency, Art, Brief, Business, Creative, Dana, Design, Design Week, Friends, Identity, Neon, Norwich School, Start up, ted, The Partners
Leave a comment
D&AD Student Awards
This week saw D&AD announcing the Student Award nominees. With over 3,000 entries this year the judges really had their work cut out for them. As this years D&AD Education Chairman, our own Greg Quinton was there to assist in … Continue reading
Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
1 Comment
Singh for your Supper
Michael Johnson wrote on his Thought of the Week “One of the ironies of life in design consultancy is that the projects that can take months, sometimes years and push the boundaries of brand identity can remain resolutely ignored by … Continue reading
Posted in Branding, Innovation
Tagged 2008, 2009, Art, Awards, Bangras, brand, Branding, Brief, Design, Design Week, Food, Identity, Innovation, Packaging, The Partners, Work
Leave a comment
MTV EXPONENTIAL
Dave Wood is our latest recruit and we’ve decided to show you why. In this excerpt from his portfolio, he shows his D&AD short listed MTV project, created with fellow students Jack Gilbey and Chris Syrett. Over to you Dave. … Continue reading
