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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: Branding
Africa needs a re-brand.
Now I don’t know about you but that sounds like a tough ask.
Posted in Uncategorized
Tagged Africa, African, Branding, Design, Falklands Finest, Google, Marketing
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(Two) Hundred Years of Heinz?
Why do food brands think looking to the past is the future?
Posted in Branding, Brands, Design, News, Technology, The Partners
Tagged Anniversary, Branding, Food, Future, Heinz, Past
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First Impressions…
We know “the first impression” is the most important. We know about the power of branding and the importance of the brand message. So when an upscale pizza house decided to open a restaurant in the West Village (which is now … Continue reading
Posted in Design
Tagged brand, Branding, First Impression, Google, maps, New York, Retail, Signage
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Creativity is not an option
The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading
Remember the name…
This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading
Preston Profiles – Robert Ball
Our Design director from t’north Robert Ball has been featured as part of the Preston Profiles feature on design blog The Disciples of Design.
Posted in Portfolio, The Partners
Tagged 2008, 2009, Advertising, Advice, Art, Black, Blog, Books, brand, Branding, Campaign, cards, Comment, Creative, D&AD, DandAD, Design, Digital, Education, experience, Flash, Flickr, Free, Fun, Global, Graduate, Graffiti, Grand Tour, ideas, logo, London, New York, Paint, People, Portfolio, Poster, Robert Ball, Sculpture, Student, Students, ted, the National Gallery, The Partners, Thrislington, Work
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Life, Death, Passion, iPhone
Our friends at the National Gallery just released their first iPhone/iPod touch application aimed at bringing a taster of the eminence, elegance and inclusiveness of the largest collection of Western European paintings straight into the 21st century and right into your … Continue reading
Posted in Art, Digital, Interactive, Toys, User Experience, User Interface
Tagged 2009, 50p, Application, Art, brand, Branding, Flash, Free, Identity, iPhone, iPod, London, Paint, the National Gallery, The Partners, Video, Work
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Britain’s Brand Talent
Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading
Singh for your Supper
Michael Johnson wrote on his Thought of the Week “One of the ironies of life in design consultancy is that the projects that can take months, sometimes years and push the boundaries of brand identity can remain resolutely ignored by … Continue reading
Posted in Branding, Innovation
Tagged 2008, 2009, Art, Awards, Bangras, brand, Branding, Brief, Design, Design Week, Food, Identity, Innovation, Packaging, The Partners, Work
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My WEF diary
At the end of January, I took a little trip from the (relative) warmth and comfort of my studio desk in Albion Courtyard, to the bleak wilderness of Davos, high up a mountain in the Swiss alps. A spot of … Continue reading →