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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: brand
TP packaging on TheDieline.com
The World famous packaging blog; The Dieline, has featured two of our lovely pieces of work up on their site: the world’s first branded sausage, Mr. Singh’s Bangras, and the slow cooked goodness that is the Klein Caporn range of … Continue reading
The trust tussle
This week Media & Marketing magazine discussed the issue of trust. Brands need it, but do they have it? With the current economic climate clouding consumers trust in brands, how can this be successfully turned back around? Jim Prior was contacted … Continue reading
Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
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Selling out?
With Ben & Jerry’s under Unilever and Howies under Timberland perhaps it was only a matter of time before we saw reports of Innocent (the bastion of independent spirit) merging with corporate brand giants. This week Marketing magazine reports on … Continue reading
Singh for your Supper
Michael Johnson wrote on his Thought of the Week “One of the ironies of life in design consultancy is that the projects that can take months, sometimes years and push the boundaries of brand identity can remain resolutely ignored by … Continue reading
Posted in Branding, Innovation
Tagged 2008, 2009, Art, Awards, Bangras, brand, Branding, Brief, Design, Design Week, Food, Identity, Innovation, Packaging, The Partners, Work
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The Tuesday triple
Now that the dust is settling (and the energy drinks are kicking in finally) after last nights celebrations, we are delighted to announce that Design Week awarded The Partners with a triple win at their annual awards ceremony last night, … Continue reading
Posted in Awards
Tagged 2009, Art, Awards, Bangras, brand, Catalogue, Collaboration, Design, Design Week, Digital, Flash, Fun, Identity, Jerwood, logo, London, News, Packaging, Poster, ted, the National Gallery, The Partners
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Design Week Awards – Newsflash!
Newsflash straight from the floor of this years Design Week Awards – we’ve just heard that we’ve bagged three prizes: Office Games won Best Poster, Mr Singh’s Bangras won Best Branded Packaging and Best website for Eagleclean. No doubt there will be … Continue reading
Posted in Awards, The Partners
Tagged 2008, 2009, Awards, Bangras, brand, Design, Design Week, Flash, logo, News, Packaging, Poster
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New Generation or Next Generation?
Scour across the interweb and you’ll read lots of comments on blogs about the new design for massive super-global brand Pepsi: people love it, people hate it, but what ever you think, they’ve probably spent long and hard coming up … Continue reading
Posted in Advertising, Brand Identity, Branding, Brands, Logos
Tagged Blog, brand, Branding, Comment, Design, Global, People, Pepsi
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Davidoff Black & White
We haven’t shown much of our work (in fact, we haven’t shown any at all yet) on this here blog, so I thought it was time to buck the trend a little bit. The plan is to try and showcase … Continue reading
Britain’s Brand Talent
Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading →