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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Tag Archives: brand
First Impressions…
We know “the first impression” is the most important. We know about the power of branding and the importance of the brand message. So when an upscale pizza house decided to open a restaurant in the West Village (which is now … Continue reading
Posted in Design
Tagged brand, Branding, First Impression, Google, maps, New York, Retail, Signage
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No Bull
Last Sunday was the annual WPP 5-a-side Charity tournament, held at the hallowed ground of Wembley (well, Wembley Goals). It was our opportunity for Logomotive-Crossedcow, AKA the Bulls, AKA the Partners, to flex our leg muscles against the finest teams … Continue reading
Posted in The Partners
Tagged Art, brand, Charity, Flash, football, GLA, Jim Prior, logo, Marketing, People, ted, The Partners, WPP
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London’s burning
The GLA’s rather pompous idea that someone is going to create a brand for London is unrealistic, to say the least. London already has a brand. It has had one for 2000 years. There are some wide-reaching goals in the … Continue reading
Posted in Uncategorized
Tagged Architecture, Art, brand, Brief, Business, Design, experience, GLA, Identity, logo, London, Opinion, People, ted
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Travelling to the future
At 8.30am this morning I was in the studio. In itself unremarkable, but at 7am I was having breakfast on the beach, 85 miles away, in East Sussex. Nope, I haven’t learned to fly, but I think I’ve discovered the … Continue reading
Posted in Uncategorized
Tagged Art, Bad, brand, brand experience, Business, experience, Future, high speed rail, ideas, London, St. Pancras, trains, tube
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My talk at the recent D&AD pub night
A couple of weeks ago I participated in a D&AD pub night held at the Hoxton Pony, called: An Apple A Day: Technology in design. The D&AD pub nights are informal presentations by designers to designers, based around a particular topic, … Continue reading
Posted in Branding, Design, Digital, Graphic Design, Technology
Tagged 2009, Art, brand, Brief, D&AD, DandAD, Design, Designers, Digital, Education, experience, Lectures, People, pub night, Technology, ted, Video
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True to its roots
Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading
Remember the name…
This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading
Preston Profiles – Robert Ball
Our Design director from t’north Robert Ball has been featured as part of the Preston Profiles feature on design blog The Disciples of Design.
Posted in Portfolio, The Partners
Tagged 2008, 2009, Advertising, Advice, Art, Black, Blog, Books, brand, Branding, Campaign, cards, Comment, Creative, D&AD, DandAD, Design, Digital, Education, experience, Flash, Flickr, Free, Fun, Global, Graduate, Graffiti, Grand Tour, ideas, logo, London, New York, Paint, People, Portfolio, Poster, Robert Ball, Sculpture, Student, Students, ted, the National Gallery, The Partners, Thrislington, Work
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Life, Death, Passion, iPhone
Our friends at the National Gallery just released their first iPhone/iPod touch application aimed at bringing a taster of the eminence, elegance and inclusiveness of the largest collection of Western European paintings straight into the 21st century and right into your … Continue reading
Posted in Art, Digital, Interactive, Toys, User Experience, User Interface
Tagged 2009, 50p, Application, Art, brand, Branding, Flash, Free, Identity, iPhone, iPod, London, Paint, the National Gallery, The Partners, Video, Work
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Creativity is not an option
The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading →