The former CEO of IKEA, Mikael Ohlsson once spoke of the vision for IKEA as ‘to allow people with limited means to furnish their houses like rich people’.
Democratising brands do just this: they break down barriers that limit the access of brand and customer experiences to exclusive people – and make it available to the masses. Continue reading
It’s bigger than Santa Claus. It’s more spectacular than New Years. It’s Super Bowl Sunday. Continue reading
It’s 1p.m. Rejoice! That means it’s lunchtime.
I run through the usual suspects: a chopped salad at nondescript deli, an overpriced sandwich, a lifeless soup. How about Chipotle? Yes, Chipotle. “It’s delicious,” says Chris, New York’s Design Director. We agree—Chipotle never disappoints. Continue reading
What separates the most successful leaders from the rest of us? In a new ‘bookazine’ published by Future, they name 50 of the most influential decision-makers in history and reveal the secrets of their success. Our own Jim Prior is quoted throughout the publication. Here is what he had to say about Sir Terry Leahy, Richard Branson, Steve Jobs and Hewlett and Packard. Continue reading
The term “Design Thinking” was discussed, dissected, and disputed Tuesday at “Design Outside the Lines”, a panel event co-hosted by Industrial Designers Society for America and Fab.com. Continue reading
Earlier this year I was one of many at Logan Hall attending the Jonathan Warwicker D&AD lecture. Amongst all things discussed that night, one thing he said that really struck me was his view that “Britain doesn’t realise the East is coming”. Continue reading
All around the offices this week strange things have been happening… Continue reading
When Aristotle sat down in 4th Century BC to write his Treatise on Rhetoric, I doubt that he intended or expected for it to be used over 20 centuries later to sell beer. However, given that marketing aims to convince people to behave in a certain way, it seems reasonable to assume that it might reflect this classical model, which is made up of Logos (argument), Pathos (appeal to emotions) and Ethos, (speaker). Continue reading