The 50 Best Business Leaders

Best-Business-Leaders-Bookazine-BigWhat separates the most successful leaders from the rest of us? In a new ‘bookazine’ published by Future, they name 50 of the most influential decision-makers in history and reveal the secrets of their success.  Our own Jim Prior is quoted throughout the publication.  Here is what he had to say about Sir Terry Leahy, Richard Branson, Steve Jobs and Hewlett and Packard. Continue reading

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Rethinking Design Thinking

 

design thinking

“Design Thinking” is best explained in a 2006 Fast Company article as a problem-solving protocol one can employ to achieve extraordinary results.
(Click image for link.)

The term “Design Thinking” was discussed, dissected, and disputed Tuesday at “Design Outside the Lines”, a panel event co-hosted by Industrial Designers Society for America and Fab.com. Continue reading

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Rising in the East

rising_sun_by_aaronLEarlier this year I was one of many at Logan Hall attending the Jonathan Warwicker D&AD lecture. Amongst all things discussed that night, one thing he said that really struck me was his view that “Britain doesn’t realise the East is coming”.   Continue reading

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#TPHalloweenVine

vine-slash2All around the offices this week strange things have been happening… Continue reading

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Would Aristotle drink Guinness?

AristotleWhen Aristotle sat down in 4th Century BC to write his Treatise on Rhetoric, I doubt that he intended or expected for it to be used over 20 centuries later to sell beer. However, given that marketing aims to convince people to behave in a certain way, it seems reasonable to assume that it might reflect this classical model, which is made up of Logos (argument), Pathos (appeal to emotions) and Ethos, (speaker). Continue reading

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The art of living well…in 30 minutes

Our expert on all things luxury, Margaret Wolhuter, hosted 2C’s last Friday night.  She showed us how given just 30 minutes you can treat yourself to something fabulous!  After spending many working lunches in The Connaught Bar, Margaret asked their head mixologist Rastislav Cerven to create a special cocktail to help us celebrate our upcoming 30 year anniversary.

To find out exactly how to make the The Partners Punch please see the recipe below and watch Rasti expertly mix it up.

The Partners Punch
35 ml Bols Genever (High quality gin)
10 ml Creme de Violette
20 ml rhubarb juice
20 ml home-made lemon sherbet
50 ml Champagne

Pour all of the ingredients beside champagne into a punch bowl, fill with ice an stir. Top with champagne and garnish with grated nutmeg, lemon zest and seasonal fruit. Enjoy!

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A Royal Gift

Teapot_Final

This year the Queen celebrated 60 years on the throne.  We successfully saw off competition from our sister agencies within the global WPP Group to design a one-of-a-kind ‘Best of British’ teapot, as part of a pro-bono WPP project to commemorate the Queen’s Coronation. Continue reading

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Peace, Love, and Branding

peace-and-mercedes

I recently had the pleasure of attending a Jameson-sponsored popup event, part of the Northside Festival, dubbed the Black Barrel Lounge. Northside (not to be confused with the newest addition to the Kardashian family, North West) is an annual weeklong Brooklyn-themed cultural extravaganza in the heart of Hipsterville, USA, aka Williamsburg, aka my home. Continue reading

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The Royal Baby©: What it really means for brands

It's a baby red herring

It’s a baby red herring

Royal fever has hit us again, and with the Royal Wedding still in people’s minds, opinions on the Royal Family and the appropriate role for them to play in the modern British psyche will no doubt return.

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Kate Spade’s sassy new little sister: Saturday

elle-final-squareKate Spade spent the last decade evolving into a lifestyle brand and elevating its handbags, apparel, shoes, and accessories to comfortably graze the luxury space with a characteristic wink. It’s a brand with a point of view—sweet, witty, smart, charming—and a playful call to arms to live a vibrant “colorful” life (literally and figuratively). In doing so, Kate has amassed a loyal following of kindred spirits, sparking a strong emotional connection. Continue reading

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