No sh*t Sherlock

Did you watch Sherlock the other night? If not, do! It’s brilliant – fast paced, with great performances – one of the best things on the box in ages. Benedict Cumberbatch is perfect casting for the lead and is maybe the first man to play the great detective with a sillier name than the character. Continue reading

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Waiting for inspiration: ideas on getting creative

Last week’s Newsweek had a really great section on creativity, starting with a nice definition of creativity itself: ‘the production of something original and useful’. The main article ‘The Creativity Crisis’ focuses on the decline of creativity in America due to changes in education. The article then goes on to talk about how the brain works when solving a problem, and whether the ability to be creative is something a person has to be born with or whether it can be learnt (the good news is, apparently, it can). Continue reading

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Simply tan-tastic

James gets his tan on

It always really excites us when we welcome new blood into The Partners. Having recently added 3 lovely new designers to our London teams, we were stunned and delighted when one of our ‘new bloods’ leapt out at us from the pages of Metro, earlier this week… Continue reading

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Better late than never…

Brit Insurance Designs of the Year awards - photo by Luke Haye

About 3 weeks ago I finally got my act together and got down to the Design Museum in London to see the Brit Insurance Designs of the Year (running until Oct 31st 2010) exhibition. The exhibition is jam-packed full of brilliant designs so it’s been quite tricky to pick through and select which ones I wanted to highlight for you all, without just showing everything. But I have narrowed my favourites down to a shortlist, which you really must go and see in real life… Continue reading

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Snake oil and pentapeptides

Poster for Dr Neil Young's talk on exploring the of science behind brands

Poster for Dr Neil Young's talk on exploring the of science behind brands

We’ve always known that spivvy salesmen use bogus claims to sell products. Still, it was an illuminating experience to listen to Dr Neil Young here at The Partners last week. Dr Young is an active member of Sense About Science, an independent charitable trust set up specifically to counter the use of bogus science in product promotion and in dodgy public health scares (three cheers to that). Continue reading

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TEDx is coming…

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TED – talks that made us think

For about a year now, we’ve been screening some of the highlights from TED online (talks from remarkable people, spanning technology, education and design). On one occasion we recreated a live TED, when Rory Sutherland came in to recite his stand out talk from the Oxford conference. You can normally judge a talk’s success from how much discussion follows after the 18 minutes; these are some of our favourites: Continue reading

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Kicking off

Some weeks before the World Cup kicked off I read that Powerade were the Official Hydration Partner of the World Cup. It was at that point that I knew this was going to be a bad World Cup for England. You see England’s Official Sports Drink is Lucozade Sport – clearly our palettes were wrongly prepared. Continue reading

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Job. Done.

The Lord gave, and the Lord hath taken away. It was fun whilst it lasted…or so they say…

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Nation’s prayer

Our brilliantly talented copywriting friends at Asbury & Asbury were so inspired by our ‘Please Lord’ poster that they decided to pen a new version of the Lords Prayer to accompany our poster for Sunday’s nerve-inducing game. You can find the full version on their blog. Continue reading

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