Starting on the journey in Farringdon

If you’re anything like me then you’re likely to spend an inordinate amount of your life plugged into a day-dream playing inside your (cavernous) head where you’re living out an alternate reality, traveling the world, experiencing new and wonderful places every day.

Imagine my delight when a colleague showed me a new internet site that brings my day-dreams to life (well, photo imagery at least) and shows me these places up close and on my screen.

Some smart folk have developed the ultimate Google Street View hack game/application where you can shuffle randomly through the streets of cities, in countries, on every continent*. Like a Chatroulette for globetrotting geeks.

*the continents that have Google Street View (5 currently)

One minute you’re exploring the back streets of Hong Kong and in the click of a button you’re whisked off (safely in your seat) to the winding mountain roads in Spain and…..*click*……off to the long, seemingly endless, stretches of roads through Central Africa. For a day-dreaming wannabe explorer like me it’s a great way of nosing around new places without the need for jabs and a moneybelt.

It’s incredibly compelling also just for the childish excitement that, at some point, you may happen across something really unusual and stunning (or rude!).

Go on, go and have a play here…and if you do find something particularly exciting then let us know by posting it on here. Thanks.

Missouri

Hong Kong

Spain

Africa

Australia

Denmark

The mystery of phantom traffic jams explained

If you’ve ever wondered why you can spend an aeon in a traffic jam on a motorway with no apparent cause, why we’re so intolerant of each other when we’re driving and why we think it’s ok to speed but never to go through a red light, then I’d recommend the book Traffic by Tom Vanderbilt…

As well as being a compelling account of the crazy paradoxes of the psychology of driving (for example SUV drivers are more likely to be talking on the phone and not be wearing a seatbelt because they feel safer, which means they’re actually much less safe than those in smaller vehicles), I’d also recommend the book to any fans of behavioural economics. In place of conventional economists, the too-rational target in this book are traffic engineers, who continue to plan road systems in the blithe belief that humans are completely rational beings. The book, sometimes hilarious sometimes tragic, shows us that we’re not, and that this has a huge impact on the way people live their lives alongside, and too often under, motor traffic the world over.

The book does have one hero however, in the shape of Hans Monderman who pioneered the ‘shared space’ approach to street design in the Netherlands. This concept of street design compels us as drivers to take more care by manipulating our sub-conscious to respond to a lack of rational information. A powerful example of ‘nudge’ psychology in action, Monderman’s approach is the reason why we now have more raised junctions for example, and that there’s a trend away from the compulsion of signs and markings to more effective ways of shaping driver behaviour. While this type of progressive design is seen mostly in built up environments, it’s the two-way, high-speed country road that’s the world’s biggest killer. This is becoming a massive issue for humanity as tens of millions get into cars for the first time in countries like China and India.

Ultimately, this is a fascinating book about how our pre-historic brains are incredibly bad at calculating risk within the sort of timeframes demanded of them while at the wheel of a car.

Wayne & Garth Spotted

Alongside the part of my phone that actually makes calls (the old fashioned bit), my Google Maps app is probably one of my most used. It’s become indispensable in the same way that being able to text once was. What would we do without it!

Modern spoils aside, the success of Google’s mapping technology may partly be down to its adaptiveness. As with all good web services, the Google Maps API has spawned a mass of location based mash-ups. Google, for example, recently partnered with We Are What We Do to create the wonderfully rich Historypin. It’s all too easy to forget about the history that surrounds us here at The Partners HQ, but a quick post code look up perfectly placed archived and geo-tagged photos from over 100 years ago. To refer to images like this in isolation is one thing, to see them in context and contrast with our modern surroundings (places we inhabit everyday without considering the past) can completely transform our sense of place. Today, Berg London announced Dimensions. Born out of a series of workshops with the BBC, this set of mash-ups forces us to reconsider our surroundings by overlaying historical, political, and environmental data on to our own neighbourhoods. With these filters and layers applied, mapping becomes less about wayfinding, and more about changing perceptions of our sense of place; both of our own locality, and of others’.

With Google’s Street View, the mental images and memories of our surroundings are at once put to test, and the sheer volume of imagery captured by Google’s roaming cars across the world must represent one of the most significant image archives in existence. It provides us with an almost complete panoramic view of the urban environment, albeit one recorded in 1/100th of a second. For the virtual tourist, or the freeze frame voyeur, street view offers a world of exploration like never before. Last year, Art Fag City bought together snapshots of some of the more weird and wonderful findings. Our treasured Daily Mail more recently got in on the act with the story of a seemingly dead girl laying in the street.

Thank god last year’s AR craze has seemed to have died down, when every brand seemed desperate to get a piece of the emperor’s new clothes. This highly ironic video summed it up perfectly. Why do something that could be much better achieved without the added layer of a webcam? Context, of course, is key. ART + COM showed that there were practical and meaningful applications for the technology when they bought dinosaurs out of their skeletons and bursting into life at Berlin’s Museum of Natural History. And with dedicated hardware in gaming consoles, the opportunities still seem genuinely engaging. Oh to be a kid today!

Of course mobile and augmented technologies are a match made in heaven. Amsterdam’s Layar first launched on Android some years ago now, but the potential still seems to be slowly unfolding, and marketers are quicker now to spot an opportunity. While The Rolling Stone’s take on the Layar app for their Exile On Main Street album may have been overly literal, it’s interesting to think how we can begin to engage an audience not just online, but in the real world too. Over in Japan, where adoption of new technologies is often quicker than anywhere else, the Sekai Camera app spawned an ‘Air tagging‘ phenomenon. Surely it’s just a matter of time before this spreads. Let’s just hope users can learn to leave data behind that actually enriches our surroundings, and resist the kind of comments you’re likely to find in a shoreditch pub toilet.

Yesterday I received a notification from Google informing me I was now being tracked by Latitude. I’d opted in for this some time ago, only to be disappointed to find very few of my friends had shared my enthusiasm. Sharing your location with Google (search now factors in your location) is one thing, sharing it with your friends, it seems, is another.

The social aspect of location awareness is, however growing fast. And while Foursquare’s success may be in part down to its reward schemes and gaming aspects (ultimately, its competitive nature), the check-in concept now seems to be spreading beyond the merely physical, with more & more start ups like Gomiso allowing us to ‘check-in’ to movies and tv shows. It’s yet another way of allowing us digital natives to define ourselves not just by where we hang out, but also by what we consume. In 2010, privacy, and personal space appear outdated concepts, while the commodification of the personal reigns supreme.

If anyone can popularise the concept of location in the social space, it’s Facebook. Sure enough, Mark Zuckerberg recently confirmed rumours that Facebook will soon be adding location to its services. Facebook might just show Google how it should be done here. Friends & followers, are you with me?

For those of you that don’t know, WEF is an opportunity for those who are at the head of the (board)table to thrash out their views about the state of the World and what they are hoping for in the upcoming year — a big, big deal. I overheard someone in the corridor saying; “If you’re in to politics, this is the place to be.” So no pressure then? Previous years have seen such heavy hitters as Richard Branson, Tony Blair, and even ex-president Bill Clinton attending the event hosted in the small Swiss skiing resort — such is the importance of the WEF conference. With the World economy recovering from crisis, this years WEF focused on the topics of Rethink, Redesign and Rebuild.

We were asked by our client to set up some digital brand communications within their corporate sponsored area. This took the form of a series of branded animations (two animations for each day of the conference) playing across large screens mounted along the walls so that the guests could watch, and follow, the animations as they moved through the space.

Without going into lots of information about the animations themselves, I thought I’d treat you to a video of my non-scripted ramblings via a Flip video camera that I recorded whilst I was there.

(Expect some mild expletives and some general poo-pooing of every other branding scheme…)

Click here to view the embedded video.

I’m impressed with the number of apps out there, but unlike some, I just can’t muster the enthusiasm to trawl through the lists until I find something that I like the look of, want to download and then actually play with for more than five minutes. I am somewhat app-athetic <boom boom> when it comes to apps.

Instead I prefer to swan around the studio pestering everyone to tell me what apps I should/shouldn’t have on my iPhone. Having done this fairly recently I thought I would quickly post a list of the top recommendations – from the folk at TP – so that you can also benefit from my app-athy.

So, in no particular order (although No.1 did actually obtain the most recommendations from the fattie food-junkies housed here)…

1. Jamie Oliver’s 20 Minute Meals – does what it says on the tin. Quick recipes with accompanying shopping lists so you know what to buy.

Our wee Jack, who’s renowned for her intolerance of swear words in blogs, made her own personal recommendation for this “My fav was called Tuna and Tomato Rigatoni, it was f*cking amazing! Also good that I’ve tried so far was Veg Jalfrezi, magic! Prawn and Pea Risotto, brilliant! Tonight I’m having the Cauliflower and Cheese Risotto… I’ll let you know how I get on.”

I think it’s fair to say she’s a fan.

2. My Fitness Pal - OK, so we’re all food-junkies but some of us like to think our bodies are temples too. <Warning – can potentially make you calorie-counting stinking bore – like me now. sob>

Our Miranda, the half-marathon running whizz-kid made this recommendation “You plug in your age, height, weight, how much you exercise, how much weight you want to lose etc. It then tells you your calorie limit per day. All you have to do then is keep a diary of what you eat (it does all the boring calorie calculations for you) and this wonderful app then tells you to stop eating like a glutton and get off your arse. It even provides little charts to tell you this. For free!”

3. Moodagent – I’ve yet to download this but I’m actually quite excited to.

Our gadget-daddy and all over tech-pimp Kev recommended this one “Neat little app that makes playlists for you based on your iPhone/iPod touch library. The app presents you with 5 sliders: sensual, tender, joy, aggressive, tempo, which you can pull and push, depending on your mood – and some how, as if by magic, it makes new playlists. Crikey knows how it works it out but the mixes are pretty good and you can save them to use when you aren’t using the app.”

4. My Pantone - yeah, yeah, yeah, what’d you expect? There ARE a lot of designers here after all…

Our guru and design-deity Greg Q made this (gushing) recommendation “Pantone  - £5 and never used… But I know I will one day!!!”

Thanks Greg. Errrr…

5. Eliss – A ‘classic’ game on the iPhone apparently. Looks very unsophisticated in its design however I’m lead to believe it’s ROCK hard.

Once again, daddy of tech-cool Kev made this recommendation “This was one of the first apps when the app store launched, yet it still feels fresh and it’s still blooming hard. The principle of eliss is simple. Resize the coloured dots, either by merging them or by dividing them, whilst avoiding different colour dots. What at first seems like a two fingered treat (steady…), soon turns into a 6 fingered freak out, holding and moving dots together at a frantic speed. Don’t let its cute retro graphics and ‘plinky-plonky’ music lead you into a false sense of security – this game is very, very, hard but very addictive.”

6. TuneIn Radio – enables you to listen to (and record!) over 30,000 radio stations – As long as it’s got Radio 4 this blogger will be a happy lass. (plus it’s got a very sweet icon)

Another verbose and lengthy recommendation. This time from our Nick E “Internet radio – simple, looks good”

Nice one Nick. Nice one.

7. Dropbox - AT LAST! I finally have an app that allows me to store docs on my iPhone. Didn’t realise quite what I was missing until now.

Our lovely Tim brought this wonder to my attention with his recommendation “Saving files to and from iPhone is something they should have implemented in the first place. So this is nice and handy. Saving PDFs, movies, music etc, to your phone without having to go thru’ the painful mediocrity of iTunes.”

That’s it for now I’m afraid. There are more, but quite frankly the ol’ app-athy (ok, ok, I’ll stop) is starting to set in and I need to get back to staring out of the window. Do leave your comments and recommendations for any of your favourite apps and save me making the effort to find more myself. Thanks.

I probably should also note that all of these apps are available from the iTunes app store through your iPhone/iTouch or computer. Or click here to go to Apple’s website store.

Helen.

Ever since Jobs and Co. created the iPhone, there has been intense speculation that Apple were going to re-invent the Newton, with all kind of rumours about what the device would be and what it would be capable of.

For those of you that have been living in a bunker, the iPad is what Apple describes as a bridge between the world of the smartphone and the laptop — a third ‘mobile’ space that sits between the two. Indeed, at first glance, the iPad looks nothing more than a giant iPhone — it features the same glass multi-touch display (albeit a huge one at 9 1/2 inches), the same buttons – it can even run the same applications.

So many are wondering, well, what’s the difference; “Why do I need one of these shiny new toys when I have an iPhone and a laptop?… I was expecting an all-singing and dancing device that could read my thoughts and intiate command for me on the impulse of a brain wave! …This isn’t the JesusPad I wanted!” Yes, many of these points are true. But what people are forgetting to remember is that content is king, and just like the iPhone and the iPod before it, if the content is good, (in the case of the iPod; huge libaries of mp3′s versus a cd, and the iPhone with the app store full of entertainment and usefulness), then it will be a must-have product.

So let’s look at the killer app, and with a screen this size, it has to be publishing — anything from books to newspapers and magazines. Both Sony and Amazon (with the Kindle) have made significant inroads in to this new area with eBook readers: devices that are like carrying whole libaries in the space of a paperback. But these devices look a generation old compared to the user experience of the iPad – gimicky it may look, but simply turning and flicking a page on the iPad instantly feels more real. The printed book is all good and well, but it’s in the magazine and newspaper area where this product will excel. Take a look at this digital version of the Sports Illustrated magazine and try to say to yourself that you’d rather have a traditional magazine:

It’s been forecast for many years that the ‘death of print’ cometh. Maybe with the iPad and devices like it, we’re at the beginning to this new era. This fuzing of new-media and traditional print publishing into a new and interactive form is going to be exciting for both consumers and designers alike, hopefully reigniting what is a shrinking industry. Take a look at this concept video for a product called Mag+ by Bonnier R&D and their digital design partners BERG – it shows off the potential experience for what a product like the iPad can deliver:

No doubt the iPad will open the flood gates to millions of copycat tablet computers, all hoping to do the same thing. Will I be getting one? Well, I’ve always said; never buy the first gen of any Apple product; but if content as rich as this comes out, I might have to change my mind.

After the success of our make-it-yourself catalogue for last year’s Jerwood show ‘an experiment in collaboration’ (featured in the Creative Review annual, Design Week Awards runner up and winner of a Platinum award at Graphis) we were asked to make a catalogue for Jerwood’s latest show: Laboratory.

The Laboratory is an experiment: three artists take over the gallery and, starting from nothing, build a show as they go – a totally unpredictable process, with no way of knowing what the work will be like from one day to the next. Everything they do exposed to scrutiny and comment, from the resident writer and photographer to the public and press.

With an experimental show that is one big work in progress we set out to make a catalogue in the true spirit of the show: unpredictable, exposed and experimental. We decided not to design a catalogue. Instead we designed a process,  a way of creating a catalogue that we couldn’t predict and couldn’t control, a way of gathering and documenting everything that happens in the show in real time, built, like the show, in the gallery itself, and only finished as the show closes. We’ve just let it unfold…

Blog
The process started with the Laboratory blog. The artists, curator, writer, resident photographer and designers posted real-time updates on the show to the blog which also automatically draws in related content from external sites like twitter and flickr. Each post has a print option which we use to output content in real time for the printed catalogue. Every post prints the size it appears in the blog, so no two pages are alike.

Catalogue
Each day’s posts are added to the catalogues which are on display in the gallery so you can see the them growing as the  show grows. Posts are joined vertically to make one continuous chronological document. The catalogue kept growing right up until the moment the laboratory closed its doors.

Hi from Multitouch Barcelona on Vimeo.

This companion application is based on the branding and identity work that we undertook for the gallery and allows you to search for paintings tagged under a series of themes. The application contains over 250 works and includes video, audio, zoomable hi-resolution images and image galleries from the likes of Leonardo, Renoir, Rembrandt and Van Gogh.

The application, called Love Art: National Gallery London is available now and is completely free – just like admission to the National Gallery itself. Go check it out.

Identity and branding by The Partners

So you might have heard of and seen one of these Yamaha TENORI-ON machines (in fact Nathan blogged about Little Boot’s rendition of Hot Chip’s Ready for the floor a while back now) the new instrument that mixes musical beats and lightshow into one neat product, but have you actually had the chance to play on one? Seeming they cost just shy of £900, I’m guessing that you haven’t and that you probably won’t be able to afford one either. But fear not, André Michelle has created this cool flash version called ToneMatrix that you can tap away on to your hearts content. Ace. Check it out!