THE CROSSED COW » Partners Logos

LOGO-A-GO-GO 65: Zed

Kevin — Fri, 06 Aug 2010 09:05:57 +0000

Zed ©The Partners 2001

LOGO-A-GO-GO 64

Kevin — Tue, 15 Jun 2010 22:09:39 +0000

#LOGO-A-GO-GO 63: The Hoxton Pony

Kevin — Thu, 18 Feb 2010 15:25:03 +0000

Ford Blue Blood

Nick C — Thu, 28 Jan 2010 19:12:39 +0000

The Partners 2003 (top), Paul Rand 1966 (lower)

It was cool to see a discussion about the Ford Oval in the NY Times last week. We were lucky enough to have the chance to update the Ford Oval in 2003 for the centenary of the company. The mark has become symbolic for Ford, with a lot of pride invested in it – they have a saying in Dearborn that true Ford people ‘bleed Ford blue’! It wasn’t an option to do anything as radical as Paul Rand’s job back in the sixties, especially as Ford were struggling financially at the time. We also found that there were hundreds of versions of the oval all around the world (we lost count at 400), so our task was to create one that could be used everywhere. Needless to say the debates about every slight tweak were prolonged, but we were very careful to preserve the character of the ‘original’. The new Oval revealed on top of ford HQ in June 2003 was the first new standard since 1967. That made us proud too.

#LOGO-A-GO-GO 61: Eagleclean

Kevin — Wed, 20 May 2009 14:50:01 +0000

We’re going to stagger the number of logos that we feature on Logo-a-go-go so that we can show you more of the other work that we’ve been doing and not just the logos. One post = one logo. So here’s the first, Eagleclean – there will be more about Eagleclean coming soon…

#LOGO-A-GO-GO (51-60)

Kevin — Sun, 12 Apr 2009 22:18:20 +0000

NatWest © The Partners 2001

River Films © The Partners 1988

MJM Creative Services © The Partners 2007

Pilotlght © The Partners 2007

Legas Delaney © The Partners 1998

Emergency Telecoms Services © The Partners 1986

City & Guilds © The Partners 1995

Chesterton © The Partners 2006

MediaedgeCIA © The Partners 2002

Rexam © The Partners 2000

#LOGO-A-GO-GO (41-50)

Kevin — Wed, 25 Mar 2009 20:29:56 +0000

We’ve reached the magic fifty! Still loads to come.

Signposter.com © The Partners 2008

Bowater Logo © The Partners 1988

BPRI Group Logo © The Partners 2006

Liverpool Victoria Logo © The Partners 2007

Mindstore Logo © The Partners 1994

The Chelsea Tile Company Logo © The Partners 2006

Heyday Logo © The Partners 2005

96 Degrees Coffee © The Partners 2008

The Grand Tour © The Partners 2007

Lewis Silkin Logo © The Partners 1999

#LOGO-A-GO-GO (31-40)

Kevin — Mon, 16 Mar 2009 19:10:36 +0000

The Silk Purse Company © The Partners 1986

The Good Vibration © The Partners 2009

The Connaught Hotel © The Partners 2007

Airwave Logo © The Partners 2007

#LOGO-A-GO-GO (21-30)

Kevin — Mon, 02 Mar 2009 20:01:05 +0000

#LOGO-A-GO-GO (11-20)

Kevin — Tue, 24 Feb 2009 01:16:58 +0000