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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: News
Go GHANA!
You may have noticed a new face appear on screen at the-partners.com yesterday. This was due to the fact that Ghana, who played England in a friendly at Wembley Stadium last night, were sporting our FIA Decade for Action tag … Continue reading
Women on board
If you live in the UK, then for the past couple of weeks you would have seen the news media abuzz with debate and commentary around the issue of how few women there are on the exec boards of large … Continue reading
Posted in Activism, Business, Charity, Comment, Information Graphics, News, The Partners
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(Two) Hundred Years of Heinz?
Why do food brands think looking to the past is the future?
Posted in Branding, Brands, Design, News, Technology, The Partners
Tagged Anniversary, Branding, Food, Future, Heinz, Past
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What a lovely bunch
As you may have seen from a blog post on here last week, we entered a competition run by Metro newspaper and D&AD to design a cover wrap for the Metro newspaper. The winner was announced last Wednesday evening at … Continue reading
Posted in Agency, Art, Design, Graphic Design, Innovation, Marketing, Media, News, Photography, The Partners, Uncategorized
Tagged Competition, coverwrap, D&AD, Design, metro, Metrowrap, newspaper, UK
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iPad – the future of publishing?
After years of waiting, Apple and Steve Jobs have finally announced the worst best kept secret in gadget history – the iPad. Ever since Jobs and Co. created the iPhone, there has been intense speculation that Apple were going to … Continue reading
Posted in Digital, Experience Design, Innovation, Interactive, News, Product Design, Technology, User Experience, User Interface
Tagged Digital, experience, Future, Interactive, iPad, iPhone, iPod, News, Newspapers, Publishing
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One thanks one
In 2004 Design Week published its annual league table of companies ranked according to the number of design awards they had won worldwide in the previous three years. The Partners was 21st. For some of us here, that was a … Continue reading
Posted in News, The Partners
Tagged 2009, Art, Awards, Blog, Creative, Design, Design Week, Number 1, The Partners
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Thinking beyond the letters
As the Festive Season fast approaches, unfortunately, if things continue on their current trajectory, it would appear that the famous ‘last posting date’ may have already passed. However, fret not, as deliveries of the important stuff – the parcels and … Continue reading
Posted in Brand Strategy, Brands, Business, Innovation, News
Tagged Application, Army, Art, brand, Business, Digital, Fashion, Future, GLA, History, Innovation, logo, Retail, Royal Mail, ted, trust
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True to its roots
Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading
Creativity is not an option
The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading
Richard Hamilton (1922-2011)
The renowned British artist and ‘father of pop art’ has died at the age of 89.