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	<title>THE CROSSED COW &#187; Motion Graphics</title>
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	<link>http://www.thecrossedcow.com</link>
	<description>Branding Bullocks with The Partners</description>
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		<title>MTV EXPONENTIAL</title>
		<link>http://www.thecrossedcow.com/2009/02/24/mtv-exponential/</link>
		<comments>http://www.thecrossedcow.com/2009/02/24/mtv-exponential/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 18:44:08 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Activism]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Brief]]></category>
		<category><![CDATA[D&AD]]></category>
		<category><![CDATA[DandAD]]></category>
		<category><![CDATA[Student]]></category>
		<category><![CDATA[Student awards]]></category>
		<category><![CDATA[Students]]></category>
		<category><![CDATA[ted]]></category>
		<category><![CDATA[tube]]></category>

		<guid isPermaLink="false">http://www.thecrossedcow.com/?p=521</guid>
		<description><![CDATA[Dave Wood is our latest recruit and we’ve decided to show you why. In this excerpt from his portfolio, he shows his D&#38;AD short listed MTV project, created with fellow students Jack Gilbey and Chris Syrett. Over to you Dave. &#8230; <a href="http://www.thecrossedcow.com/2009/02/24/mtv-exponential/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thisisdavewood.co.uk/" target="_blank"><strong>Dave Wood</strong></a> is our latest recruit and we’ve decided to show you why. In this excerpt from his portfolio, he shows his <a href="http://www.dandad.co.uk/" target="_blank">D&amp;AD</a> short listed MTV project, created with fellow students Jack Gilbey and <a href="http://www.chrissyrett.co.uk" target="_blank">Chris Syrett</a>. Over to you Dave.</p>
<p> </p>
<p>This is a project I did last year for the 2008 D&amp;AD student awards. The brief asked if MTV were a virus, how would it behave? We decided to use the general public as virus carriers and created an exponential chain reaction…</p>
<p><a href="http://www.thecrossedcow.com/2009/02/24/mtv-exponential/"><em>Click here to view the embedded video.</em></a></p>
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		<item>
		<title>Sexy-time</title>
		<link>http://www.thecrossedcow.com/2009/01/16/sexy-time/</link>
		<comments>http://www.thecrossedcow.com/2009/01/16/sexy-time/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 15:22:14 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Durex]]></category>
		<category><![CDATA[Innocent]]></category>
		<category><![CDATA[superfad]]></category>
		<category><![CDATA[tube]]></category>

		<guid isPermaLink="false">http://www.thecrossedcow.com/?p=228</guid>
		<description><![CDATA[A lovely little spot from advertising agency Fitzgerald+Co for Durex Condoms. Direction comes courtesy of  Superfad. Simple and sweet, but not that innocent… You can see some out-takes on Superfad website.]]></description>
			<content:encoded><![CDATA[<p><p><a href="http://www.thecrossedcow.com/2009/01/16/sexy-time/"><em>Click here to view the embedded video.</em></a></p>A lovely little spot from advertising agency <a href="http://www.fitzco.com/" target="_blank">Fitzgerald+Co</a> for <a href="http://www.durexworld.com/default.asp" target="_blank">Durex</a> Condoms. Direction comes courtesy of  <a href="http://superfad.com/" target="_blank">Superfad</a>. Simple and sweet, but not that innocent…</p>
<p>You can see some out-takes on <a href="http://superfad.com/" target="_blank">Superfad</a> website.</p>
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		<item>
		<title>Fast Backwards?</title>
		<link>http://www.thecrossedcow.com/2009/01/12/fast-backwards/</link>
		<comments>http://www.thecrossedcow.com/2009/01/12/fast-backwards/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 15:57:09 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Partners]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Designers]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[play]]></category>

		<guid isPermaLink="false">http://www.thecrossedcow.com/?p=203</guid>
		<description><![CDATA[I hate it when people moan about ‘copycat/rip-off design’&#8230; Usually, that is, because I believe that fundamentally all designers want to be original. I try and give the ‘benefit of the doubt’ or ‘assume ignorance’ whenever it’s possible to do &#8230; <a href="http://www.thecrossedcow.com/2009/01/12/fast-backwards/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I hate it when people moan about  ‘copycat/rip-off design’&#8230; Usually, that is, because I believe  that fundamentally all designers want to be original. I try and give the ‘benefit of the doubt’ or ‘assume ignorance’ whenever it’s possible to do so.</p>
<p>But there can be no such excuse for ITV’s (<em>cough</em>) new name  and identity for their online playback facility, now called ITV iPlayer&#8230; ITV operate in the same country in the same sector, offering a very similar service and now look like  BBC’s iPlayer identity we designed a while back&#8230; maybe someone pressed the big red ‘record button’?</p>
<div id="attachment_207" class="wp-caption alignleft" style="width: 150px"><img class="size-full wp-image-207" src="http://www.thecrossedcow.com/wp-content/images/itv-player1.png" alt="New identity" width="140" height="68" /><p class="wp-caption-text">New identity</p></div>
<div id="attachment_205" class="wp-caption alignleft" style="width: 242px"><img class="size-full wp-image-205" src="http://www.thecrossedcow.com/wp-content/images/iplayer_logo.png" alt="Original (and market leader)" width="232" height="74" /><p class="wp-caption-text">Original (and market leader)</p></div>
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		<slash:comments>2</slash:comments>
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