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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Marketing
The trust tussle
This week Media & Marketing magazine discussed the issue of trust. Brands need it, but do they have it? With the current economic climate clouding consumers trust in brands, how can this be successfully turned back around? Jim Prior was contacted … Continue reading
Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
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Best job in the world
What would you do to get this job?
Posted in Marketing, Uncategorized
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Not a fan of Bush
We all had to suffer and endure eight years of W before his time was up. This cheeky little ad for Veet hair removal cream, probably spent as long as that sitting in a job bag, waiting, yet, hoping for … Continue reading
Posted in Advertising, Marketing, Media, News
Tagged 2009, Advertising, News, Obama, veet
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The joy of stock
This will make anyone who works in the design industry have a little chuckle. I know where I’ll be going to get my next set of images for my moodboard…
Sexy-time
A lovely little spot from advertising agency Fitzgerald+Co for Durex Condoms. Direction comes courtesy of Superfad. Simple and sweet, but not that innocent… You can see some out-takes on Superfad website.
Posted in Advertising, Agency, Animation, Branding, Brands, Marketing, Media, Motion Graphics, Video
Tagged Advertising, Agency, Durex, Innocent, superfad, tube
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Fast Backwards?
I hate it when people moan about ‘copycat/rip-off design’… Usually, that is, because I believe that fundamentally all designers want to be original. I try and give the ‘benefit of the doubt’ or ‘assume ignorance’ whenever it’s possible to do … Continue reading
Posted in Brands, Design, Digital, Graphic Design, Logos, Marketing, Media, Motion Graphics, Technology, The Partners, Typography, Uncategorized, Video
Tagged Design, Designers, Fun, Identity, logo, People, play
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“brands are part of the conversation”
Our friends at We Are Social are attending LeWeb’08 in Paris at the moment: “it is clear that L’Oréal have learned a lot over the past few years and it’s actually quite refreshing to hear brands such as L’Oréal talking … Continue reading
Posted in Advertising, Agency, Brand Strategy, Branding, Brands, Business, Marketing, Social Media, User Experience
Tagged 2008, Agency, Art, Blog, brand, brand experience, Branding, Brands, Business, Conversation, Digital, experience, Social Media
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Call to Arms
As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading →