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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Marketing
Breakthrough thinking traps and two types of brand projects
Strategic brand ideas are rarely linear textbook answers; they often call for an original reframing of the problem or reinvention of the rules. Strategy is sometimes called “The creative before the creative”, but fundamentally both share a similar ambition – … Continue reading
Posted in Brand Strategy, Innovation, Marketing, Strategy
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The Tag makes it to No.10
As part of the monumental global launch of the UN’s Decade of Action for Road Safety, Downing St. teamed up with F1 drivers Jenson Button and Lewis Hamilton (plus a few little friends) to promote the initiative.
Posted in Charity, Marketing
Tagged David Cameron, Decade of Action, FIA, Jenson Button, Lewis Hamilton, Make Roads Safe, UN
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Following the herd
We were amused to read, in the Evening Standard the other day, that Selfridges has recently come under attack from a flock of bright yellow sheep. As part of a campaign to celebrate British Wool Week, the landmark store was … Continue reading
Posted in Campaign, Environment, Fashion, Interiors, Marketing, Photography
Tagged cashmere, goats, Saks, sheep
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We are here
Alongside the part of my phone that actually makes calls (the old fashioned bit), my Google Maps app is probably one of my most used. It’s become indispensable in the same way that being able to text once was. What … Continue reading
What a lovely bunch
As you may have seen from a blog post on here last week, we entered a competition run by Metro newspaper and D&AD to design a cover wrap for the Metro newspaper. The winner was announced last Wednesday evening at … Continue reading
Posted in Agency, Art, Design, Graphic Design, Innovation, Marketing, Media, News, Photography, The Partners, Uncategorized
Tagged Competition, coverwrap, D&AD, Design, metro, Metrowrap, newspaper, UK
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A brief history of trust
The Ufficio di San Giorgio, founded in the Republic of Genoa in 1407, is believed to be the oldest chartered bank in the world. It was instrumental in the growth and power of the Genoese Republic, acting as governor of … Continue reading
Posted in Brand Strategy, Brands, Business, Marketing, Strategy
Tagged Banks, Brands, positioning, trust, waste of time
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All’s fare in love and transport
I recently had the pleasure of traveling North, and escaping the grime and congestion of London in favour of the…..errrr….grime and congestion of Manchester , in order to go and conduct a client presentation. When considering my journey, I flirted … Continue reading
50 penny for your thoughts
The reverse side of the UK’s new 50p piece, to commemorate the coming of the 2012 Olympics to London, features a crudely drawn high-jumper in mid-flight. By the standards to which we are generally accustomed, it’s a terrible piece of … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Design, Logos, Marketing, Strategy
Tagged 2009, 50 pence, 50p, Art, Bad, brand, Brands, Business, Coins, Conversation, Design, Designers, experience, Free, Fun, Google, haecceity, History, hypokeimenon, logo, Logos, London, Marketing, News, Olympic 50p piece, Olympics 2012, Paint, People, quiddity, ted, the National Gallery, Work
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Remember the name…
This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading
Britain’s Brand Talent
Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading →