Category Archives: Marketing

We are here

Alongside the part of my phone that actually makes calls (the old fashioned bit), my Google Maps app is probably one of my most used. It’s become indispensable in the same way that being able to text once was. What … Continue reading

Posted in Brand Strategy, Brands, Design, Digital, Environment, Information Graphics, Interactive, Marketing, Mashup, Social Media, Strategy, Technology, The Partners, Tools, Toys, User Experience, User Interface | Leave a comment

What a lovely bunch

As you may have seen from a blog post on here last week, we entered a competition run by Metro newspaper and D&AD to design a cover wrap for the Metro newspaper. The winner was announced last Wednesday evening at … Continue reading

Posted in Agency, Art, Design, Graphic Design, Innovation, Marketing, Media, News, Photography, The Partners, Uncategorized | Tagged , , , , , , , | 6 Comments

A brief history of trust

The Ufficio di San Giorgio, founded in the Republic of Genoa in 1407, is believed to be the oldest chartered bank in the world. It was instrumental in the growth and power of the Genoese Republic, acting as governor of … Continue reading

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All’s fare in love and transport

I recently had the pleasure of traveling North, and escaping the grime and congestion of London in favour of the…..errrr….grime and congestion of Manchester , in order to go and conduct a client presentation. When considering my journey, I flirted … Continue reading

Posted in Agency, Branding, Brands, Business, Experience Design, Marketing, Strategy, The Partners | Tagged , , , , , , , | 2 Comments

Remember the name…

This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading

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48 hours later

This weekend I entered the Young Lions 48 hours Ad Contest. At midnight on Friday the brief was released: To make an advert for Oxfam and upload it onto YouTube before midnight Sunday. The ad had to highlight the growing … Continue reading

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Britain’s Brand Talent

Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading

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Call to Arms

As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading

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The trust tussle

This week Media & Marketing magazine discussed the issue of trust. Brands need it, but do they have it? With the current economic climate clouding consumers trust in brands, how can this be successfully turned back around? Jim Prior was contacted … Continue reading

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