Category Archives: Marketing

Breakthrough thinking traps and two types of brand projects

Strategic brand ideas are rarely linear textbook answers; they often call for an original reframing of the problem or reinvention of the rules. Strategy is sometimes called “The creative before the creative”, but fundamentally both share a similar ambition – … Continue reading

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The Tag makes it to No.10

As part of the monumental global launch of the UN’s Decade of Action for Road Safety, Downing St. teamed up with F1 drivers Jenson Button  and Lewis Hamilton (plus a few little friends) to promote the initiative.

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Following the herd

We were amused to read, in the Evening Standard the other day, that Selfridges has recently come under attack from a flock of bright yellow sheep. As part of a campaign to celebrate British Wool Week, the landmark store was … Continue reading

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We are here

Alongside the part of my phone that actually makes calls (the old fashioned bit), my Google Maps app is probably one of my most used. It’s become indispensable in the same way that being able to text once was. What … Continue reading

Posted in Brand Strategy, Brands, Design, Digital, Environment, Information Graphics, Interactive, Marketing, Mashup, Social Media, Strategy, Technology, The Partners, Tools, Toys, User Experience, User Interface | Leave a comment

What a lovely bunch

As you may have seen from a blog post on here last week, we entered a competition run by Metro newspaper and D&AD to design a cover wrap for the Metro newspaper. The winner was announced last Wednesday evening at … Continue reading

Posted in Agency, Art, Design, Graphic Design, Innovation, Marketing, Media, News, Photography, The Partners, Uncategorized | Tagged , , , , , , , | 8 Comments

A brief history of trust

The Ufficio di San Giorgio, founded in the Republic of Genoa in 1407, is believed to be the oldest chartered bank in the world. It was instrumental in the growth and power of the Genoese Republic, acting as governor of … Continue reading

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All’s fare in love and transport

I recently had the pleasure of traveling North, and escaping the grime and congestion of London in favour of the…..errrr….grime and congestion of Manchester , in order to go and conduct a client presentation. When considering my journey, I flirted … Continue reading

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Remember the name…

This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading

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Britain’s Brand Talent

Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading

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