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The Crossed Cow is The Partners pub, open every Friday night for everyone to get together, share news, have a drink and talk bullocks.
Category Archives: Marketing
We are here
Alongside the part of my phone that actually makes calls (the old fashioned bit), my Google Maps app is probably one of my most used. It’s become indispensable in the same way that being able to text once was. What … Continue reading
What a lovely bunch
As you may have seen from a blog post on here last week, we entered a competition run by Metro newspaper and D&AD to design a cover wrap for the Metro newspaper. The winner was announced last Wednesday evening at … Continue reading
Posted in Agency, Art, Design, Graphic Design, Innovation, Marketing, Media, News, Photography, The Partners, Uncategorized
Tagged Competition, coverwrap, D&AD, Design, metro, Metrowrap, newspaper, UK
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A brief history of trust
The Ufficio di San Giorgio, founded in the Republic of Genoa in 1407, is believed to be the oldest chartered bank in the world. It was instrumental in the growth and power of the Genoese Republic, acting as governor of … Continue reading
Posted in Brand Strategy, Brands, Business, Marketing, Strategy
Tagged Banks, Brands, positioning, trust, waste of time
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All’s fare in love and transport
I recently had the pleasure of traveling North, and escaping the grime and congestion of London in favour of the…..errrr….grime and congestion of Manchester , in order to go and conduct a client presentation. When considering my journey, I flirted … Continue reading
50 penny for your thoughts
The reverse side of the UK’s new 50p piece, to commemorate the coming of the 2012 Olympics to London, features a crudely drawn high-jumper in mid-flight. By the standards to which we are generally accustomed, it’s a terrible piece of … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Design, Logos, Marketing, Strategy
Tagged 2009, 50 pence, 50p, Art, Bad, brand, Brands, Business, Coins, Conversation, Design, Designers, experience, Free, Fun, Google, haecceity, History, hypokeimenon, logo, Logos, London, Marketing, News, Olympic 50p piece, Olympics 2012, Paint, People, quiddity, ted, the National Gallery, Work
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Remember the name…
This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading
48 hours later
This weekend I entered the Young Lions 48 hours Ad Contest. At midnight on Friday the brief was released: To make an advert for Oxfam and upload it onto YouTube before midnight Sunday. The ad had to highlight the growing … Continue reading
Posted in Campaign, Marketing
Tagged 48 Hours, Application, Art, Brief, Cannes, Collaboration, Contest, Film, Flash, location, Oxfam, People, ted, tube, Video, Work, Young Lions
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Call to Arms
As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading
Posted in Brand Strategy, Campaign, Experience Design, Gaming, Interactive, Marketing
Tagged Army, Art, Campaign, Comment, Design, Doom, Experiential, Flash, Interactive, Jim Prior, Marketing, News, Opinion, People, play, ted, Video
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The trust tussle
This week Media & Marketing magazine discussed the issue of trust. Brands need it, but do they have it? With the current economic climate clouding consumers trust in brands, how can this be successfully turned back around? Jim Prior was contacted … Continue reading
Britain’s Brand Talent
Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading →