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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Innovation
Breakthrough thinking traps and two types of brand projects
Strategic brand ideas are rarely linear textbook answers; they often call for an original reframing of the problem or reinvention of the rules. Strategy is sometimes called “The creative before the creative”, but fundamentally both share a similar ambition – … Continue reading
Posted in Brand Strategy, Innovation, Marketing, Strategy
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“Don’t take no as an answer, take it as a question”
Yesterday I was lucky enough to be invited along to the latest TEDx event in London. As we’re arranging our own TEDx event in October – TEDxNewSt – I was interested to see, first hand and up close, how they … Continue reading
Posted in Business, Campaign, Charity, Environment, Innovation, Media, Technology, Video
Tagged change, conferences, ted, TEDx, TedxNewSt
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Simply tan-tastic
It always really excites us when we welcome new blood into The Partners. Having recently added 3 lovely new designers to our London teams, we were stunned and delighted when one of our ‘new bloods’ leapt out at us from … Continue reading
What a lovely bunch
As you may have seen from a blog post on here last week, we entered a competition run by Metro newspaper and D&AD to design a cover wrap for the Metro newspaper. The winner was announced last Wednesday evening at … Continue reading
Posted in Agency, Art, Design, Graphic Design, Innovation, Marketing, Media, News, Photography, The Partners, Uncategorized
Tagged Competition, coverwrap, D&AD, Design, metro, Metrowrap, newspaper, UK
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Urban Interventions
This week we had a very gorgeous design book delivered to our studio. Published by Gestalten, their Urban Interventions book is the homage of brilliant pieces of art and design in the great urban outdoors.
Posted in Art, Books, Design, Environment, Graphic Design, Innovation
Tagged Art, Design, Gestalten, Grand Tour, street art, Urban Interventions
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App Attack #2
Having just returned from holiday I am all a glow, not with a tan unfortunately but rather with the greyish saggy hue of someone who has spent endless hours throughout the night feeding their addiction of game-playing on their iPhone.
iPad – the future of publishing?
After years of waiting, Apple and Steve Jobs have finally announced the worst best kept secret in gadget history – the iPad. Ever since Jobs and Co. created the iPhone, there has been intense speculation that Apple were going to … Continue reading
Posted in Digital, Experience Design, Innovation, Interactive, News, Product Design, Technology, User Experience, User Interface
Tagged Digital, experience, Future, Interactive, iPad, iPhone, iPod, News, Newspapers, Publishing
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Thinking beyond the letters
As the Festive Season fast approaches, unfortunately, if things continue on their current trajectory, it would appear that the famous ‘last posting date’ may have already passed. However, fret not, as deliveries of the important stuff – the parcels and … Continue reading
Posted in Brand Strategy, Brands, Business, Innovation, News
Tagged Application, Army, Art, brand, Business, Digital, Fashion, Future, GLA, History, Innovation, logo, Retail, Royal Mail, ted, trust
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Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
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Singh for your Supper
Michael Johnson wrote on his Thought of the Week “One of the ironies of life in design consultancy is that the projects that can take months, sometimes years and push the boundaries of brand identity can remain resolutely ignored by … Continue reading
Posted in Branding, Innovation
Tagged 2008, 2009, Art, Awards, Bangras, brand, Branding, Brief, Design, Design Week, Food, Identity, Innovation, Packaging, The Partners, Work
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