Category Archives: Gaming

App Attack #2

Having just returned from holiday I am all a glow, not with a tan unfortunately but rather with the greyish saggy hue of someone who has spent endless hours throughout the night feeding their addiction of game-playing on their iPhone.

Posted in Gaming, Innovation, Technology, Uncategorized | Tagged , , | 2 Comments

Call to Arms

As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading

Posted in Brand Strategy, Campaign, Experience Design, Gaming, Interactive, Marketing | Tagged , , , , , , , , , , , , , , , , | Leave a comment