Category Archives: Comment

Kicking off

Some weeks before the World Cup kicked off I read that Powerade were the Official Hydration Partner of the World Cup. It was at that point that I knew this was going to be a bad World Cup for England. … Continue reading

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Oh, ok, go!

So I’m going to have a little rant — don’t you just hate it when you see ads that blatantly copy something from Youtube? Fine. Okay, sometimes it’s hard for everyone to come up with good ideas so you inevitably end … Continue reading

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My WEF diary

At the end of January,  I took a little trip from the (relative) warmth and comfort of my studio desk in Albion Courtyard, to the bleak wilderness of Davos, high up a mountain in the Swiss alps. A spot of … Continue reading

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Raging bull

I just wondered, in the wonderland of Twitter, if there was something deep and meaningful to be said about so many of the 19 million people that watched the X-Factor final last weekend now buying the RATM track. I was … Continue reading

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Tiger, tiger

Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool. When Tiger Woods … Continue reading

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