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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Campaign
Following the herd
We were amused to read, in the Evening Standard the other day, that Selfridges has recently come under attack from a flock of bright yellow sheep. As part of a campaign to celebrate British Wool Week, the landmark store was … Continue reading
Posted in Campaign, Environment, Fashion, Interiors, Marketing, Photography
Tagged cashmere, goats, Saks, sheep
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Wear. Believe. Act.
On Thursday night at the Natural History Museum the world was introduced to a little yellow tag that will come to symbolise the struggle of millions to make the world’s roads a safer place.
Posted in Brand Identity, Branding, Brands, Campaign, Charity, Design
Tagged Decade of Action for Road Safety, FIA, symbol, tag, UN
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“Don’t take no as an answer, take it as a question”
Yesterday I was lucky enough to be invited along to the latest TEDx event in London. As we’re arranging our own TEDx event in October – TEDxNewSt – I was interested to see, first hand and up close, how they … Continue reading
Posted in Business, Campaign, Charity, Environment, Innovation, Media, Technology, Video
Tagged change, conferences, ted, TEDx, TedxNewSt
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Ikea + cats = LOL
It is the holy grail: how do you get more hits on the web without spending a fortune on advertising? Dare I say it, there is a simple way: with cats.
Save the Arts
A humorous message from David Shrigley and Save the Arts to highlight the real, positive economics that the arts bring to the UK. You can show your support by signing their petition at savethearts-uk.blogspot.com.
An ill-informed post about b2c social media interactions and the legal issues therein
OK, so I say ill-informed as I’m not up to date on the latest UK legislation, my knowledge is a couple of years out of date, so please excuse me if this is utter guff, however something occurred to me … Continue reading
Posted in Advertising, Brand Strategy, Business, Campaign, Digital
Tagged Agency, Art, Business, experience, Fun, People, Social Media, ted, Tools, Twitter, Work
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True to its roots
Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading
Missed opportunity
So I love these new ads for Intel, having worked for them in the past agency side, these ads are certainly a move on from where they were, and I love the human ‘bong’ at the end, but why oh … Continue reading
Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
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Call to Arms
As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading →