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Category Archives: Campaign
TED – talks that made us think
For about a year now, we’ve been screening some of the highlights from TED online (talks from remarkable people, spanning technology, education and design). On one occasion we recreated a live TED, when Rory Sutherland came in to recite his … Continue reading
Posted in Activism, Architecture, Campaign, Design, Media, News, Product Design, Technology, Video
Tagged Talks, ted
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An ill-informed post about b2c social media interactions and the legal issues therein
OK, so I say ill-informed as I’m not up to date on the latest UK legislation, my knowledge is a couple of years out of date, so please excuse me if this is utter guff, however something occurred to me … Continue reading
Posted in Advertising, Brand Strategy, Business, Campaign, Digital
Tagged Agency, Art, Business, experience, Fun, People, Social Media, ted, Tools, Twitter, Work
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True to its roots
Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading
Missed opportunity
So I love these new ads for Intel, having worked for them in the past agency side, these ads are certainly a move on from where they were, and I love the human ‘bong’ at the end, but why oh … Continue reading
48 hours later
This weekend I entered the Young Lions 48 hours Ad Contest. At midnight on Friday the brief was released: To make an advert for Oxfam and upload it onto YouTube before midnight Sunday. The ad had to highlight the growing … Continue reading
Posted in Campaign, Marketing
Tagged 48 Hours, Application, Art, Brief, Cannes, Collaboration, Contest, Film, Flash, location, Oxfam, People, ted, tube, Video, Work, Young Lions
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Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
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MTV EXPONENTIAL
Dave Wood is our latest recruit and we’ve decided to show you why. In this excerpt from his portfolio, he shows his D&AD short listed MTV project, created with fellow students Jack Gilbey and Chris Syrett. Over to you Dave. … Continue reading
Want it!
Fashion is all about timing. SAKS FIFTH AVENUE just launched this years ‘WANT IT!’ campaign with graphics created by Shepard Fairey (creator of The Obama Poster) on the day of Obama’s inauguration. We also know how long it takes to … Continue reading
Compare the Meerkat
Lovely little campaign by VCCP for Comparethemarket.com: CompareTheMeerkat, (even though the web site is a little Mahir / Borat shall we say)
Call to Arms
As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading →