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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Business
Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
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Simple, the new complex
Apparently we all now want a return to simplicity. We’ve been seduced by technology to busy our brains with making things more and more complex, including, ahem, banking. Paul Johnson writes about how the Western car industry suffered because of … Continue reading
Posted in Business, Design, Digital, Product Design, Technology, User Experience, User Interface
Tagged Design, Designers, Japanese, Technology
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The joy of stock
This will make anyone who works in the design industry have a little chuckle. I know where I’ll be going to get my next set of images for my moodboard…
“brands are part of the conversation”
Our friends at We Are Social are attending LeWeb’08 in Paris at the moment: “it is clear that L’Oréal have learned a lot over the past few years and it’s actually quite refreshing to hear brands such as L’Oréal talking … Continue reading
Posted in Advertising, Agency, Brand Strategy, Branding, Brands, Business, Marketing, Social Media, User Experience
Tagged 2008, Agency, Art, Blog, brand, brand experience, Branding, Brands, Business, Conversation, Digital, experience, Social Media
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The Media is Dying, on Twitter
Sorry but this is just depressing. I use Twitter on a daily basis, but personaly I’m begining to question it’s value due to the anxiety it induces. Maybe I follow people I shouldn’t. Why are they always doing stuff I’m … Continue reading
Posted in Activism, Agency, Business, Social Media
Tagged Agency, Business, News, People, Social Media, ted, Twitter
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Branding Tech Startups
So I’m keen to talk to people in the Tech Startup space about Branding. Questions like: How important is your Brand? How did you come up with it? How much do you spend on it? Do you see it evolving … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Digital, Technology
Tagged Art, brand, Branding, Brands, Business, Digital, logo, People, Products, Technology, ted
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Selling out?
With Ben & Jerry’s under Unilever and Howies under Timberland perhaps it was only a matter of time before we saw reports of Innocent (the bastion of independent spirit) merging with corporate brand giants. This week Marketing magazine reports on … Continue reading →