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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Brands
‘Local’ design
Suzan Dann, our intrepid culture-vulture has nominated herself to inspire us, every fortnight, with design that has impressed her on her travels around the globe. Her first reportage comes from the Fragrant Harbour itself – Hong Kong. It was there … Continue reading
Remember the name…
This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading
The trust tussle
This week Media & Marketing magazine discussed the issue of trust. Brands need it, but do they have it? With the current economic climate clouding consumers trust in brands, how can this be successfully turned back around? Jim Prior was contacted … Continue reading
Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
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Selling out?
With Ben & Jerry’s under Unilever and Howies under Timberland perhaps it was only a matter of time before we saw reports of Innocent (the bastion of independent spirit) merging with corporate brand giants. This week Marketing magazine reports on … Continue reading
New Generation or Next Generation?
Scour across the interweb and you’ll read lots of comments on blogs about the new design for massive super-global brand Pepsi: people love it, people hate it, but what ever you think, they’ve probably spent long and hard coming up … Continue reading
Posted in Advertising, Brand Identity, Branding, Brands, Logos
Tagged Blog, brand, Branding, Comment, Design, Global, People, Pepsi
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Davidoff Black & White
We haven’t shown much of our work (in fact, we haven’t shown any at all yet) on this here blog, so I thought it was time to buck the trend a little bit. The plan is to try and showcase … Continue reading
A big treat
It’s that time of year again when all the Christmas stuff in the shops has been hurriedly replaced with mini eggs, creme eggs, Easter eggs – basically anything in the shape of an egg and involving chocolate. Don’t you think … Continue reading
Sexy-time
A lovely little spot from advertising agency Fitzgerald+Co for Durex Condoms. Direction comes courtesy of Superfad. Simple and sweet, but not that innocent… You can see some out-takes on Superfad website.
Posted in Advertising, Agency, Animation, Branding, Brands, Marketing, Media, Motion Graphics, Video
Tagged Advertising, Agency, Durex, Innocent, superfad, tube
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Britain’s Brand Talent
Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading →