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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Brands
A big cheer
It’s not often that I blog about someone having done something well (I am comfortable in my cranky, critical skin thank you) however I, uncomfortably, find myself in a position where I genuinely wish to offer praise and ‘props’ to … Continue reading
Posted in Brand Strategy, Branding, Brands, Business
Tagged Art, Bad, Blog, brand, experience, Flash, Fun, London, National Express, ted, trains, vouchers, Work
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All’s fare in love and transport
I recently had the pleasure of traveling North, and escaping the grime and congestion of London in favour of the…..errrr….grime and congestion of Manchester , in order to go and conduct a client presentation. When considering my journey, I flirted … Continue reading
Thinking beyond the letters
As the Festive Season fast approaches, unfortunately, if things continue on their current trajectory, it would appear that the famous ‘last posting date’ may have already passed. However, fret not, as deliveries of the important stuff – the parcels and … Continue reading
Posted in Brand Strategy, Brands, Business, Innovation, News
Tagged Application, Army, Art, brand, Business, Digital, Fashion, Future, GLA, History, Innovation, logo, Retail, Royal Mail, ted, trust
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50 penny for your thoughts
The reverse side of the UK’s new 50p piece, to commemorate the coming of the 2012 Olympics to London, features a crudely drawn high-jumper in mid-flight. By the standards to which we are generally accustomed, it’s a terrible piece of … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Design, Logos, Marketing, Strategy
Tagged 2009, 50 pence, 50p, Art, Bad, brand, Brands, Business, Coins, Conversation, Design, Designers, experience, Free, Fun, Google, haecceity, History, hypokeimenon, logo, Logos, London, Marketing, News, Olympic 50p piece, Olympics 2012, Paint, People, quiddity, ted, the National Gallery, Work
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True to its roots
Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading
Creativity is not an option
The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading
‘Local’ design
Suzan Dann, our intrepid culture-vulture has nominated herself to inspire us, every fortnight, with design that has impressed her on her travels around the globe. Her first reportage comes from the Fragrant Harbour itself – Hong Kong. It was there … Continue reading
Remember the name…
This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading
Tiger, tiger
Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool. When Tiger Woods … Continue reading →