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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Brands
New year’s resolutions & the corporate search for meaning
February is here, and we can hear the gentle pop of New Year’s resolutions expiring all around us. Like soap bubbles that once were full of hope, reflecting a better future, many of our resolutions are now reduced to a … Continue reading
Posted in Brand Strategy, Branding, Brands
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Fresh Meat
Each month, we’ll be posting a short profile on our most recent placements. You can find out a bit about them, and see some of their work…
Posted in Advertising, Animation, Art, Awards, Books, Branding, Brands, Design, Digital, Fresh Meat, Graphic Design, Illustration, Just for Fun, The Partners, The Partners Poll
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Word Up
In several recent conversations, I have found myself searching for a particular word. It is – take a deep breath – the word that describes a thing that is a part of a wider situation or concept, in which the … Continue reading
Posted in Brand Identity, Brand Strategy, Branding, Brands, Design, Experience Design, Social Media, Strategy, The Partners
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McLaren launch the new MP4-26
After what seems like weeks of secrecy, we finally got a chance to take a look at the this year’s Vodafone McLaren F1 car: the MP4-26, at a special launch event held in Berlin last friday.
TEDxNewSt – The day
The day had finally arrived. After months of planning, TEDxNewSt was taking to the stage at the Deloitte New St Auditorium in Central London. Our CEO Jim Prior, Ogilvy’s Rory Sutherland and The Sound Agency’s Julian Treasure, were realising the … Continue reading
Posted in Brands
Tagged Haymarket, Ogilvy, ted, TEDx, TedxNewSt, The Partners, The Sound Agency
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Wear. Believe. Act.
On Thursday night at the Natural History Museum the world was introduced to a little yellow tag that will come to symbolise the struggle of millions to make the world’s roads a safer place.
Posted in Brand Identity, Branding, Brands, Campaign, Charity, Design
Tagged Decade of Action for Road Safety, FIA, symbol, tag, UN
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Ikea + cats = LOL
It is the holy grail: how do you get more hits on the web without spending a fortune on advertising? Dare I say it, there is a simple way: with cats.
(Two) Hundred Years of Heinz?
Why do food brands think looking to the past is the future?
Posted in Branding, Brands, Design, News, Technology, The Partners
Tagged Anniversary, Branding, Food, Future, Heinz, Past
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We are here
Alongside the part of my phone that actually makes calls (the old fashioned bit), my Google Maps app is probably one of my most used. It’s become indispensable in the same way that being able to text once was. What … Continue reading
A brief history of trust
The Ufficio di San Giorgio, founded in the Republic of Genoa in 1407, is believed to be the oldest chartered bank in the world. It was instrumental in the growth and power of the Genoese Republic, acting as governor of … Continue reading
Posted in Brand Strategy, Brands, Business, Marketing, Strategy
Tagged Banks, Brands, positioning, trust, waste of time
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