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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Branding
Singh for your Supper
Michael Johnson wrote on his Thought of the Week “One of the ironies of life in design consultancy is that the projects that can take months, sometimes years and push the boundaries of brand identity can remain resolutely ignored by … Continue reading
Posted in Branding, Innovation
Tagged 2008, 2009, Art, Awards, Bangras, brand, Branding, Brief, Design, Design Week, Food, Identity, Innovation, Packaging, The Partners, Work
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Davidoff Black & White
We haven’t shown much of our work (in fact, we haven’t shown any at all yet) on this here blog, so I thought it was time to buck the trend a little bit. The plan is to try and showcase … Continue reading
The joy of stock
This will make anyone who works in the design industry have a little chuckle. I know where I’ll be going to get my next set of images for my moodboard…
Sexy-time
A lovely little spot from advertising agency Fitzgerald+Co for Durex Condoms. Direction comes courtesy of Superfad. Simple and sweet, but not that innocent… You can see some out-takes on Superfad website.
Posted in Advertising, Agency, Animation, Branding, Brands, Marketing, Media, Motion Graphics, Video
Tagged Advertising, Agency, Durex, Innocent, superfad, tube
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John Maeda kicks by Reebok
Colette in Paris are selling, via their new web site which is quite nice, daps designed by John Maeda. Could have been worse, Jakob Neilsen Air Force One’s anyone?
“brands are part of the conversation”
Our friends at We Are Social are attending LeWeb’08 in Paris at the moment: “it is clear that L’Oréal have learned a lot over the past few years and it’s actually quite refreshing to hear brands such as L’Oréal talking … Continue reading
Posted in Advertising, Agency, Brand Strategy, Branding, Brands, Business, Marketing, Social Media, User Experience
Tagged 2008, Agency, Art, Blog, brand, brand experience, Branding, Brands, Business, Conversation, Digital, experience, Social Media
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Branding Tech Startups
So I’m keen to talk to people in the Tech Startup space about Branding. Questions like: How important is your Brand? How did you come up with it? How much do you spend on it? Do you see it evolving … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Digital, Technology
Tagged Art, brand, Branding, Brands, Business, Digital, logo, People, Products, Technology, ted
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New Generation or Next Generation?
Scour across the interweb and you’ll read lots of comments on blogs about the new design for massive super-global brand Pepsi: people love it, people hate it, but what ever you think, they’ve probably spent long and hard coming up … Continue reading →