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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Branding
All’s fare in love and transport
I recently had the pleasure of traveling North, and escaping the grime and congestion of London in favour of the…..errrr….grime and congestion of Manchester , in order to go and conduct a client presentation. When considering my journey, I flirted … Continue reading
50 penny for your thoughts
The reverse side of the UK’s new 50p piece, to commemorate the coming of the 2012 Olympics to London, features a crudely drawn high-jumper in mid-flight. By the standards to which we are generally accustomed, it’s a terrible piece of … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Design, Logos, Marketing, Strategy
Tagged 2009, 50 pence, 50p, Art, Bad, brand, Brands, Business, Coins, Conversation, Design, Designers, experience, Free, Fun, Google, haecceity, History, hypokeimenon, logo, Logos, London, Marketing, News, Olympic 50p piece, Olympics 2012, Paint, People, quiddity, ted, the National Gallery, Work
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My talk at the recent D&AD pub night
A couple of weeks ago I participated in a D&AD pub night held at the Hoxton Pony, called: An Apple A Day: Technology in design. The D&AD pub nights are informal presentations by designers to designers, based around a particular topic, … Continue reading
Posted in Branding, Design, Digital, Graphic Design, Technology
Tagged 2009, Art, brand, Brief, D&AD, DandAD, Design, Designers, Digital, Education, experience, Lectures, People, pub night, Technology, ted, Video
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True to its roots
Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading
The Best Job In the World?
To encourage young designers from schools and colleges, our Creative Partner Greg Quinton was recently asked by D&AD to provide some pearls of wisdom in a personal take on having a career in design: You may have seen all the … Continue reading
Posted in Agency, Architecture, Branding, Design, Graphic Design, Portfolio, The Partners
Tagged 2009, Advice, Art, Business, careers, Creative, D&AD, DandAD, Design, Designers, Education, experience, Free, Graduate, Greg Quinton, People, play, Quinton, Shops, ted, The Partners, Work
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Remember the name…
This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading
Little Yellow Book in the Big Yellow Book
Our relationship with Thrislington cubicles goes nearly as far back as The Partners itself. It’s a testament to them that they still commission creative work after all this time. Our latest project – Thrislington Education – is introduced by this … Continue reading
Posted in Branding, Design, Graphic Design, Portfolio
Tagged 2009, Art, Awards, Brochures, Creative, D&AD, DandAD, Design, Designers, Education, New York, The Partners, Thrislington, Toilets, Work
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Britain’s Brand Talent
Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading
Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
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Creativity is not an option
The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading →