Category Archives: Branding

All’s fare in love and transport

I recently had the pleasure of traveling North, and escaping the grime and congestion of London in favour of the…..errrr….grime and congestion of Manchester , in order to go and conduct a client presentation. When considering my journey, I flirted … Continue reading

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My talk at the recent D&AD pub night

A couple of weeks ago I participated in a D&AD pub night held at the Hoxton Pony, called: An Apple A Day: Technology in design. The D&AD pub nights are informal presentations by designers to designers, based around a particular topic, … Continue reading

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True to its roots

Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading

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The Best Job In the World?

To encourage young designers from schools and colleges, our Creative Partner Greg Quinton was recently asked by D&AD to provide some pearls of wisdom in a personal take on having a career in design: You may have seen all the … Continue reading

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Creativity is not an option

The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading

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Remember the name…

This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading

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Little Yellow Book in the Big Yellow Book

Our relationship with Thrislington cubicles goes nearly as far back as The Partners itself. It’s a testament to them that they still commission creative work after all this time. Our latest project – Thrislington Education – is introduced by this … Continue reading

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Britain’s Brand Talent

Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading

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Down the tube

The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading

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