Category Archives: Branding

Remember the name…

This week we got news of a brilliant piece of brand extension from the unlikeliest of sources: Premiership football. Everton Football Club have announced the name of their new megastore in the city centre’s ‘Liverpool One’ shopping complex. In a … Continue reading

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Little Yellow Book in the Big Yellow Book

Our relationship with Thrislington cubicles goes nearly as far back as The Partners itself. It’s a testament to them that they still commission creative work after all this time. Our latest project – Thrislington Education – is introduced by this … Continue reading

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Britain’s Brand Talent

Well, it seems there’s just no escaping ‘The Boyle Effect’. Ever since Susan Boyle appeared on our screens in Britain’s Got Talent on ITV she’s caused quite a stir. She’s appeared on Oprah, amassed a huge celebrity following both in … Continue reading

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Down the tube

The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading

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Singh for your Supper

Michael Johnson wrote on his Thought of the Week “One of the ironies of life in design consultancy is that the projects that can take months, sometimes years and push the boundaries of brand identity can remain resolutely ignored by … Continue reading

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New Generation or Next Generation?

Scour across the interweb and you’ll read lots of comments on blogs about the new design for massive super-global brand Pepsi: people love it, people hate it, but what ever you think, they’ve probably spent long and hard coming up … Continue reading

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Davidoff Black & White

We haven’t shown much of our work (in fact, we haven’t shown any at all yet) on this here blog, so I thought it was time to buck the trend a little bit. The plan is to try and showcase … Continue reading

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The joy of stock

This will make anyone who works in the design industry have a little chuckle. I know where I’ll be going to get my next set of images for my moodboard…

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Sexy-time

A lovely little spot from advertising agency Fitzgerald+Co for Durex Condoms. Direction comes courtesy of  Superfad. Simple and sweet, but not that innocent… You can see some out-takes on Superfad website.

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John Maeda kicks by Reebok

Colette in Paris are selling, via their new web site which is quite nice, daps designed by John Maeda. Could have been worse, Jakob Neilsen Air Force One’s anyone?

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