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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Branding
New year’s resolutions & the corporate search for meaning
February is here, and we can hear the gentle pop of New Year’s resolutions expiring all around us. Like soap bubbles that once were full of hope, reflecting a better future, many of our resolutions are now reduced to a … Continue reading
Posted in Brand Strategy, Branding, Brands
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Fresh Meat
Each month, we’ll be posting a short profile on our most recent placements. You can find out a bit about them, and see some of their work…
Posted in Advertising, Animation, Art, Awards, Books, Branding, Brands, Design, Digital, Fresh Meat, Graphic Design, Illustration, Just for Fun, The Partners, The Partners Poll
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Word Up
In several recent conversations, I have found myself searching for a particular word. It is – take a deep breath – the word that describes a thing that is a part of a wider situation or concept, in which the … Continue reading
Posted in Brand Identity, Brand Strategy, Branding, Brands, Design, Experience Design, Social Media, Strategy, The Partners
3 Comments
Fresh Meat
Each month, we’ll be posting a short profile on our most recent placements. You can find out a bit about them, and see some of their work…
Posted in Advertising, Art, Branding, Design, Fresh Meat, Graphic Design, Illustration, Just for Fun, The Partners, The Partners Poll
Tagged David Tolmie, Fresh meat, Placements, Tim Sumner
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Wear. Believe. Act.
On Thursday night at the Natural History Museum the world was introduced to a little yellow tag that will come to symbolise the struggle of millions to make the world’s roads a safer place.
Posted in Brand Identity, Branding, Brands, Campaign, Charity, Design
Tagged Decade of Action for Road Safety, FIA, symbol, tag, UN
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(Two) Hundred Years of Heinz?
Why do food brands think looking to the past is the future?
Posted in Branding, Brands, Design, News, Technology, The Partners
Tagged Anniversary, Branding, Food, Future, Heinz, Past
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My WEF diary
At the end of January, I took a little trip from the (relative) warmth and comfort of my studio desk in Albion Courtyard, to the bleak wilderness of Davos, high up a mountain in the Swiss alps. A spot of … Continue reading
Posted in Advertising, Branding, Comment, Environment, User Experience, Video
Tagged Animation, Branding, Diary
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A big cheer
It’s not often that I blog about someone having done something well (I am comfortable in my cranky, critical skin thank you) however I, uncomfortably, find myself in a position where I genuinely wish to offer praise and ‘props’ to … Continue reading
Posted in Brand Strategy, Branding, Brands, Business
Tagged Art, Bad, Blog, brand, experience, Flash, Fun, London, National Express, ted, trains, vouchers, Work
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New’ish year. New inspiration.
I set off before the Christmas break this year with high aspirations of gallery visits, an intellectual reading list and a general full-on immersion into everything cultural. The reality, as so often happens was a heady mixture of family reunions, … Continue reading →