-
The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Brand Strategy
True to its roots
Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading
Call to Arms
As The British Army, this week, launches a new interactive marketing campaign designed to allow potential recruits to see what life in the army would be like (whilst getting to play yet another Doom-style computer game), Marketing Magazine debated whether … Continue reading
Posted in Brand Strategy, Campaign, Experience Design, Gaming, Interactive, Marketing
Tagged Army, Art, Campaign, Comment, Design, Doom, Experiential, Flash, Interactive, Jim Prior, Marketing, News, Opinion, People, play, ted, Video
Leave a comment
The trust tussle
This week Media & Marketing magazine discussed the issue of trust. Brands need it, but do they have it? With the current economic climate clouding consumers trust in brands, how can this be successfully turned back around? Jim Prior was contacted … Continue reading
Down the tube
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.” It was a tongue-in-cheek reply – I remembered later that I’d read it in Monocle … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Campaign, Innovation, Marketing, Media, News, User Experience
Tagged Advertising, brand, brand consultant, brand proposition, Brief, Campaign, Design, Free, Fun, ideas, littering, LUL, metro, monocle, News, Newspapers, People, philosophy, ted, thinking differently, tube, Work
1 Comment
“brands are part of the conversation”
Our friends at We Are Social are attending LeWeb’08 in Paris at the moment: “it is clear that L’Oréal have learned a lot over the past few years and it’s actually quite refreshing to hear brands such as L’Oréal talking … Continue reading
Posted in Advertising, Agency, Brand Strategy, Branding, Brands, Business, Marketing, Social Media, User Experience
Tagged 2008, Agency, Art, Blog, brand, brand experience, Branding, Brands, Business, Conversation, Digital, experience, Social Media
Leave a comment
Branding Tech Startups
So I’m keen to talk to people in the Tech Startup space about Branding. Questions like: How important is your Brand? How did you come up with it? How much do you spend on it? Do you see it evolving … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Digital, Technology
Tagged Art, brand, Branding, Brands, Business, Digital, logo, People, Products, Technology, ted
Leave a comment
Creativity is not an option
The Partners recently conducted research into how much value UK businesses place on ‘creativity’ as part of their strategy. As a result of this our Managing Partner, Jim Prior, has written an opinion piece for The Times today based on … Continue reading →