It was cool to see a discussion about the Ford Oval in the NY Times last week. We were lucky enough to have the chance to update the Ford Oval in 2003 for the centenary of the company. The mark … Continue reading →
Posted in Brand Identity, Branding, Brands, Design, Graphic Design, Iconography, Logos, Partners Logos, The Partners
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Tagged Art, Blog, logo, People, ted, The Partners
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Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading →
Posted in Brand Identity, Brand Strategy, Branding, Brands, Business, Campaign, News
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Tagged 2009, Art, brand, Brands, Business, Campaign, Flash, New York, People, Products, Retail, The Partners, trust
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Scour across the interweb and you’ll read lots of comments on blogs about the new design for massive super-global brand Pepsi: people love it, people hate it, but what ever you think, they’ve probably spent long and hard coming up … Continue reading →
Posted in Advertising, Brand Identity, Branding, Brands, Logos
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Tagged Blog, brand, Branding, Comment, Design, Global, People, Pepsi
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We haven’t shown much of our work (in fact, we haven’t shown any at all yet) on this here blog, so I thought it was time to buck the trend a little bit. The plan is to try and showcase … Continue reading →
Posted in Awards, Brand Identity, Branding, Brands, Design, Graphic Design, Portfolio
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Tagged 2008, Art, Awards, Black, Blog, Books, brand, Brand book, Branding, Brochures, Davidoff, Design, Fashion, Luxury, New York, News, values, White, Work
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New Generation or Next Generation?
Scour across the interweb and you’ll read lots of comments on blogs about the new design for massive super-global brand Pepsi: people love it, people hate it, but what ever you think, they’ve probably spent long and hard coming up … Continue reading →