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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Category Archives: Brand Identity
Word Up
In several recent conversations, I have found myself searching for a particular word. It is – take a deep breath – the word that describes a thing that is a part of a wider situation or concept, in which the … Continue reading
Posted in Brand Identity, Brand Strategy, Branding, Brands, Design, Experience Design, Social Media, Strategy, The Partners
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Wear. Believe. Act.
On Thursday night at the Natural History Museum the world was introduced to a little yellow tag that will come to symbolise the struggle of millions to make the world’s roads a safer place.
Posted in Brand Identity, Branding, Brands, Campaign, Charity, Design
Tagged Decade of Action for Road Safety, FIA, symbol, tag, UN
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True to its roots
Manhattan is about to get its first-ever J.C. Penney store, and while the splashy ad campaign is decidedly New York in style, the middle-American retailer points out it’s maintaining its ‘we are who we are’ authenticity. Among the attributes it’s … Continue reading
Davidoff Black & White
We haven’t shown much of our work (in fact, we haven’t shown any at all yet) on this here blog, so I thought it was time to buck the trend a little bit. The plan is to try and showcase … Continue reading
New Generation or Next Generation?
Scour across the interweb and you’ll read lots of comments on blogs about the new design for massive super-global brand Pepsi: people love it, people hate it, but what ever you think, they’ve probably spent long and hard coming up … Continue reading →