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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Author Archives: Uri
The 10 habits of highly creative people, applied to creative companies
A couple of months back, I was once again falling down the rabbit hole that is the theory of creativity. While revisiting the useful and inspiring concept of “Mental Flow” I discovered a later book by the psychologist who coined … Continue reading
Posted in Business, Design, Innovation, Marketing, Strategy
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Trend singularity: why are businesses going after the same opportunities?
Technological Singularity, according to some futurists, is an event horizon after which the accelerated progress of technology and in particular artificial intelligence becomes too rapid and too extreme to predict. There are various arguments with regards to the exact timing … Continue reading
Posted in Brand Strategy, Business, Innovation, Marketing, Strategy
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New year’s resolutions & the corporate search for meaning
February is here, and we can hear the gentle pop of New Year’s resolutions expiring all around us. Like soap bubbles that once were full of hope, reflecting a better future, many of our resolutions are now reduced to a … Continue reading
Posted in Brand Strategy, Branding, Brands
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Breakthrough thinking traps and two types of brand projects
Strategic brand ideas are rarely linear textbook answers; they often call for an original reframing of the problem or reinvention of the rules. Strategy is sometimes called “The creative before the creative”, but fundamentally both share a similar ambition – … Continue reading
Posted in Brand Strategy, Innovation, Marketing, Strategy
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