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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Author Archives: Nick C
Women on board
If you live in the UK, then for the past couple of weeks you would have seen the news media abuzz with debate and commentary around the issue of how few women there are on the exec boards of large … Continue reading
Posted in Activism, Business, Charity, Comment, Information Graphics, News, The Partners
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Safer cars = more dangerous drivers and other paradoxes
If you’ve ever wondered why you can spend an aeon in a traffic jam on a motorway with no apparent cause, why we’re so intolerant of each other when we’re driving and why we think it’s ok to speed but … Continue reading
Posted in Activism, Design, Environment, Experience Design, Uncategorized, User Experience
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Snake oil and pentapeptides
We’ve always known that spivvy salesmen use bogus claims to sell products. Still, it was an illuminating experience to listen to Dr Neil Young here at The Partners last week. Dr Young is an active member of Sense About Science, … Continue reading
Sixminutessixtyseconds
Last night I delivered my first Pecha Kucha talk. 20 slides, 20 seconds a slide, all run by machine. One of the most breathless six minutes I’ve ever spent (stop sniggering at the back).
Best job in the world
What would you do to get this job?
Posted in Marketing, Uncategorized
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It’s all in how you say it
We had Ben Afia (brilliant Tone of Voice specialist) in last night demonstrating how tone of voice in writing can be defined and then applied. Since doing is better than just listening, we all rolled up our sleeves and rewrote … Continue reading
Simple, the new complex
Apparently we all now want a return to simplicity. We’ve been seduced by technology to busy our brains with making things more and more complex, including, ahem, banking. Paul Johnson writes about how the Western car industry suffered because of … Continue reading
Posted in Business, Design, Digital, Product Design, Technology, User Experience, User Interface
Tagged Design, Designers, Japanese, Technology
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It’s time, for tea
Wistful and nostalgic aromas in the studio yesterday as we contemplated the imminent demise of Whittard of Chelsea, the latest in what could be a massive clearout of the UK high street’s weakest retailers. On reflection though, we realised that … Continue reading
Posted in Brands, Environment, Experience Design, Shop, Uncategorized
Tagged Brands, experience, Experiential, Food, logo, London, Retail, Shops, ted, Toilets
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Don’t forget your thesaurus
Went to listen to the satirist Will Self talk about his relationship with London last night at the Museum of London (a short walk from our London office). As one would expect, Will’s erudition was such that it made me … Continue reading →