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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Author Archives: Martin
Direct Marketing
I get less and less of the proverbial ‘junk mail’ through my letter box these days. I do tend to give most of what I receive a cursory glance before ‘filing’ in the recycling bin. My household contents insurances is … Continue reading
No time like luxury watch time
Some years ago, I treated myself to a Rolex watch with some inheritance money. I had been working on a project with Rolex shortly before and had somewhat fallen for the allure and myth of the ‘Explorer II’. As it … Continue reading
Posted in Uncategorized
Tagged Art, brand, Customer relationship, Luxury, Luxury watches, Rolex, ted, Work
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Thinking beyond the letters
As the Festive Season fast approaches, unfortunately, if things continue on their current trajectory, it would appear that the famous ‘last posting date’ may have already passed. However, fret not, as deliveries of the important stuff – the parcels and … Continue reading
Posted in Brand Strategy, Brands, Business, Innovation, News
Tagged Application, Army, Art, brand, Business, Digital, Fashion, Future, GLA, History, Innovation, logo, Retail, Royal Mail, ted, trust
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