-
The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Author Archives: Jim
Manifesto for design
(taken from my blog at Brand Republic) I’ve been trying to imagine the conversations that took place with the designers of the Labour and Conservative manifestos. Labour Labour: We want it to look like Obama’s campaign Designer: The Hope poster? … Continue reading
Vote TP
Our good friends at Brand Republic have invited me to contribute to their blog on the forthcoming UK election. I’ll be casting my usual wry eye over things from a brand and marketing perspective – or indeed any perspective – … Continue reading
A brief history of trust
The Ufficio di San Giorgio, founded in the Republic of Genoa in 1407, is believed to be the oldest chartered bank in the world. It was instrumental in the growth and power of the Genoese Republic, acting as governor of … Continue reading
Posted in Brand Strategy, Brands, Business, Marketing, Strategy
Tagged Banks, Brands, positioning, trust, waste of time
Leave a comment
Tiger, tiger
Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool. When Tiger Woods … Continue reading
One thanks one
In 2004 Design Week published its annual league table of companies ranked according to the number of design awards they had won worldwide in the previous three years. The Partners was 21st. For some of us here, that was a … Continue reading
Posted in News, The Partners
Tagged 2009, Art, Awards, Blog, Creative, Design, Design Week, Number 1, The Partners
1 Comment
50 penny for your thoughts
The reverse side of the UK’s new 50p piece, to commemorate the coming of the 2012 Olympics to London, features a crudely drawn high-jumper in mid-flight. By the standards to which we are generally accustomed, it’s a terrible piece of … Continue reading
Posted in Brand Strategy, Branding, Brands, Business, Design, Logos, Marketing, Strategy
Tagged 2009, 50 pence, 50p, Art, Bad, brand, Brands, Business, Coins, Conversation, Design, Designers, experience, Free, Fun, Google, haecceity, History, hypokeimenon, logo, Logos, London, Marketing, News, Olympic 50p piece, Olympics 2012, Paint, People, quiddity, ted, the National Gallery, Work
Leave a comment
London’s burning
The GLA’s rather pompous idea that someone is going to create a brand for London is unrealistic, to say the least. London already has a brand. It has had one for 2000 years. There are some wide-reaching goals in the … Continue reading
Posted in Uncategorized
Tagged Architecture, Art, brand, Brief, Business, Design, experience, GLA, Identity, logo, London, Opinion, People, ted
2 Comments
Travelling to the future
At 8.30am this morning I was in the studio. In itself unremarkable, but at 7am I was having breakfast on the beach, 85 miles away, in East Sussex. Nope, I haven’t learned to fly, but I think I’ve discovered the … Continue reading
Posted in Uncategorized
Tagged Art, Bad, brand, brand experience, Business, experience, Future, high speed rail, ideas, London, St. Pancras, trains, tube
1 Comment
Raging bull
I just wondered, in the wonderland of Twitter, if there was something deep and meaningful to be said about so many of the 19 million people that watched the X-Factor final last weekend now buying the RATM track. I was … Continue reading →