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The Crossed Cow is The Partners blog. A collection of views, opinions and inspirations gathered from the team behind the UK's most highly awarded brand consultancy.
Author Archives: Jim
Ice-cold truth
Hot (or should that be icy cold?) on the heels of the World Economic Forum in Davos, my latest piece for The Huffington Post is published here (click to link through). It’s a discussion on the inextricable relationship between business … Continue reading
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TP on the HP
I’m pleased to have been invited by the editors to post regular points of view on the Huffington Post. Rather then reproduce it all here on The Crossed Cow (in large part because it lacks the requisite stunning visuals to … Continue reading
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Word Up
In several recent conversations, I have found myself searching for a particular word. It is – take a deep breath – the word that describes a thing that is a part of a wider situation or concept, in which the … Continue reading
Posted in Brand Identity, Brand Strategy, Branding, Brands, Design, Experience Design, Social Media, Strategy, The Partners
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Gold, Silver, Brands
The London 2012 Olympic medal design was launched yesterday and most news reports I saw made heavy mention of the figure of the Greek goddess of victory, Nike, on the reverse of the medal. Straightaway, that feels instinctively wrong. I … Continue reading
Starbullocks
Starbucks’ decision to modify their logo has provoked much debate. We shouldn’t be surprised by this because it has become the norm for many a high-profile re-brand to be extensively interrogated in published and social media, with the fundamental question … Continue reading
Creativity? It’s bananas.
I enjoyed an excellent lunch today with Brian Carney, of The Wall Street Journal in Europe. Brian has co-authored a really superb book, Freedom Inc., on how organisations can drive greater success through deeper engagement and liberation of their employees. … Continue reading
Dictatorship
Often in my phone conversations with clients I articulate something that seems to work well but then struggle afterwards, when it comes to writing it down, to recall exactly what it was that I said. So, in a call last … Continue reading
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Clegg’s success? #davidcameronsfault
My latest post on the election is on Brand Republic, via this link.
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Two horse race
My latest blog from Brand Republic reproduced here: According to a study by the Universite Pierre et Marie Curie, published just last week, the human brain is fundamentally unable to cope with three things at once; the maximum extent of … Continue reading
Kicking off
Some weeks before the World Cup kicked off I read that Powerade were the Official Hydration Partner of the World Cup. It was at that point that I knew this was going to be a bad World Cup for England. … Continue reading →