I set off before the Christmas break this year with high aspirations of gallery visits, an intellectual reading list and a general full-on immersion into everything cultural. The reality, as so often happens was a heady mixture of family reunions, social engagements and hunting Japanese bargains at Dover Street Market.
Fortunately the first week back in January I had booked a short trip to Venice, four days of nonchalant meandering around this beautiful Italian city built on water. The place was amazing (my first trip) incredible architecture, a million churches, fantastically overpriced Gondolas and an awe inspiring display of sunglasses.
The highlight of the trip however was a visit to the Punta Della Dogana, an incredible contemporary art gallery on the banks of the Grand canal. Part of the Francois Pinault foundation and something I had been particularly looking forward to seeing, the gallery housed a range of pieces from international contemporary artists including Subodh Gupta, Chen Zhen, Paul McCarthy and my favourite Maurizio Cattelan.
The building itself was pretty spectacular, reimagined by Tadao Ando – who has collaborated with Francois Pinaut in Venice before – the architect had managed to beautifully combine the old and new; maintaining the essence of the original building. His new vision created a modern, visually imposing interior that acted as the perfect canvas for such a collection. It reminded me of everything I love about the Tate Modern here in the UK.
In regards to the collection, I knew I was in for a treat the moment I entered the first room. The untitled work of Maurizio Cattelan featured a full size, taxidermy horse with it’s body jutting out of the brickwork. Creating a paradoxical trophy (normally its the head that sits on the wall of a dead animal), I loved the imagination and dark sense of humour I took from the piece. Others highlights included Edward Kienholz’s Roxys, an “environment tableau” offering his twisted version of a 1940′s house of ill repute – it felt like staring straight into the set of a David Lynch nightmare. There were a series of Jeff Koons sculptures, inflatable toys mirrored to perfection out of Stainless steel and a selection of works from Paul McCarthy that reminded me very much of some of the Chapman brothers’ work from the mid 90′s.
I am a great lover of contemporary art and find it incredibly inspiring when thinking about my own work and the broader field of branding. It’s the sense of storytelling; quite often contextualising a thought or feeling which in essence has been explored before and representing it in a way that simply has not. It’s here I find the parallel with branding; communicating a companies values often not a million miles away from their competitors – variations on trust and openness immediately spring to mind, and telling that story in a way that delights, intrigues or dare I say shocks.
It’s so easy to find yourself looking through the usual design books and blogs for inspiration when starting new projects, but why not cast the net slightly further a field? By looking outside our immediate world the constraints for creativity can suddenly feel so much more imaginative and challenging.
New’ish year. New inspiration.
I set off before the Christmas break this year with high aspirations of gallery visits, an intellectual reading list and a general full-on immersion into everything cultural. The reality, as so often happens was a heady mixture of family reunions, social engagements and hunting Japanese bargains at Dover Street Market.
Fortunately the first week back in January I had booked a short trip to Venice, four days of nonchalant meandering around this beautiful Italian city built on water. The place was amazing (my first trip) incredible architecture, a million churches, fantastically overpriced Gondolas and an awe inspiring display of sunglasses.
The highlight of the trip however was a visit to the Punta Della Dogana, an incredible contemporary art gallery on the banks of the Grand canal. Part of the Francois Pinault foundation and something I had been particularly looking forward to seeing, the gallery housed a range of pieces from international contemporary artists including Subodh Gupta, Chen Zhen, Paul McCarthy and my favourite Maurizio Cattelan.
The building itself was pretty spectacular, reimagined by Tadao Ando – who has collaborated with Francois Pinaut in Venice before – the architect had managed to beautifully combine the old and new; maintaining the essence of the original building. His new vision created a modern, visually imposing interior that acted as the perfect canvas for such a collection. It reminded me of everything I love about the Tate Modern here in the UK.
In regards to the collection, I knew I was in for a treat the moment I entered the first room. The untitled work of Maurizio Cattelan featured a full size, taxidermy horse with it’s body jutting out of the brickwork. Creating a paradoxical trophy (normally its the head that sits on the wall of a dead animal), I loved the imagination and dark sense of humour I took from the piece. Others highlights included Edward Kienholz’s Roxys, an “environment tableau” offering his twisted version of a 1940′s house of ill repute – it felt like staring straight into the set of a David Lynch nightmare. There were a series of Jeff Koons sculptures, inflatable toys mirrored to perfection out of Stainless steel and a selection of works from Paul McCarthy that reminded me very much of some of the Chapman brothers’ work from the mid 90′s.
I am a great lover of contemporary art and find it incredibly inspiring when thinking about my own work and the broader field of branding. It’s the sense of storytelling; quite often contextualising a thought or feeling which in essence has been explored before and representing it in a way that simply has not. It’s here I find the parallel with branding; communicating a companies values often not a million miles away from their competitors – variations on trust and openness immediately spring to mind, and telling that story in a way that delights, intrigues or dare I say shocks.
It’s so easy to find yourself looking through the usual design books and blogs for inspiration when starting new projects, but why not cast the net slightly further a field? By looking outside our immediate world the constraints for creativity can suddenly feel so much more imaginative and challenging.