The wilderness downtown

In what can only be described as “showing off”, the guys and gals at Google have once again brought another technical tour-de-force music video to our attention, this time in collaboration with the hottest band around (and in the studio right now); the Arcade Fire.

The Wilderness Downtown is an interactive interpretation of the Arcade Fire’s song ‘We Used To Wait’ built using cutting edge web technologies such as HTML5, choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing and (deep breath), 3D canvas rendering to create a bespoke and unusual music video.

Quite what the point is, is, not entirely clear, but it is pretty cool looking nonetheless. Give it a go yourselves and watch your street bloom into a forest-scape.

The Wilderness Downtown

About Kevin

Designer, moaner and geek at design agency; The Partners. Follow my ramblings at http://twitter.com/theklan
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