I get less and less of the proverbial ‘junk mail’ through my letter box these days. I do tend to give most of what I receive a cursory glance before ‘filing’ in the recycling bin.
My household contents insurances is shortly due for renewal and so I’ve started to receive lots of lovely unsolicited requests for consideration from the general insurance fraternity bombarding me with facts, figures, discounts and comparisons.
Refreshingly, I received this the other day from Hiscox – an insurer I’ve come across in a business insurance capacity and whose advertising confronts me regularly at Waterloo Station.
The letter is simply composed of 2 short sentences:
“Mr Rowlatt,
If like us you believe home insurance is all about trust, we’d like to talk to you.
If not, we’ve got nothing more to say.”
I simply like the boldness and directness of this piece of communication, its integrity to what I’ve seen and understand the Hiscox brand to be about and by the fact that it connected with my own sense of fairness and responsibility where this particular world is concerned. Full marks for effective targeting Hiscox. I’ll be in touch shortly and keen to see if you are as good as your word!
