Digital killed the video star

We’ve seen epic movie-style videos, huge budgets spent on blowing things up, turning singers into cyborgs, or having endless well-endowed ladies shaking their thang, dripping in diamonds. So what could the future hold for music videos…Earlier today my attention was brought to the website of the New York duo ‘Broken Bells’ who appear to have parented the new generation of music video; a wholly interactive digital experience to accompany their latest track ‘The Ghost Inside’. Not only is the song particularly good, but I found myself falling madly in love with the notion of creating my own video to accompany it.

I think this is a great idea and hopefully there’ll be yet further exploration of how bands can use these channels to create their videos. In the meantime have a play around yourselves, it’s good fun, and also really rather addictive…