Typecasting

If a moustache hints at one’s personality, can it do the same for typefaces? Tor Weeks, a San Francisco-based art director that created this field guide, found out by turning brackets in various fonts on their sides. She writes on her blog: “I’ve always had troubles figuring out the personalities of fonts. Call me crazy but for some reason i think this helps me.” Kind of does, doesn’t it?

The poster made its debut at the fantastic Renegade Craft Fair in San Francisco last spring, but you can still buy it here.